FMCG & packaged food
Put the product in a thousand kitchens at once.
Home → Industries
Every category.
Any size.
Oye is not a niche platform. A chai stall and a national chain use the same 1.5 million creators; a biscuit and a bank state different intents to the same dashboard. Pick your industry for the use cases, the creators to activate and the rules that apply.
- 15industries, 60 use cases — and counting
- 1.5Mcreators across all of them
- 28states · 20+ languages
- 1platform, one dashboard
Beauty & personal care
The beauty conversation already happens in nano accounts. Put the brand in it.
Fashion & apparel
A hundred people styling the drop in a hundred rooms beats one lookbook.
Consumer electronics & mobile
Unboxed in Telugu, gaming-tested in Odia, battery-checked by the repair guy people actually trust.
Fintech, banking & insurance
UPI, SIPs, gold loans and insurance explained by someone who speaks like your customer.
Ed-tech & coaching
Students trust students. Build the admissions funnel that looks like a feed.
Food delivery & restaurants
Every town has a food creator with total authority over where to eat.
Retail chains, supermarkets & malls
A new store is a neighbourhood event. Fifty creators within 3 km, posting the week it opens.
Automotive & two-wheelers
Mileage on real roads, first service at the local dealer — from the rider in Nagpur, not the studio in Mumbai.
Healthcare, wellness & fitness
Clinics, diagnostics, supplements and fitness need trust more than reach — and rules more than hype.
Travel, hospitality & tourism
Sell a hotel to the city it is a weekend drive from — in the source market’s language, not the destination’s.
Agriculture & rural
Seeds, tractors, inputs and finance — demonstrated in the field by farmers who already film the harvest.
Real estate & home
A project is sold by the neighbourhood — the commute, the school, the market — from creators who already live there.
Gaming, media & entertainment
A film, a show, a game or a live event is launched by the fandom — and the fandom is regional.
E-commerce & D2C brands
A D2C brand is built on codes, honest reviews and an always-on nano base — measured to the rupee.
Don’t see your category? State the intent — 1.5 million creators are one brief away.
Talk to us about your industry