What hyperlocal means here
A campaign whose unit is a pin code: creators who live within a few kilometres of the location, posting in the language of the colony, in the week that matters. Not a city-wide buy with a local filter — local from the intent up.
Where it pays
- Store openings and mall footfall
- New restaurants and cloud kitchens
- Clinics, diagnostics and gyms
- Dealerships and service centres
- Real-estate site visits
How Oye runs it
Read the worked example on the Hyperlocal section: an intent for footfall at a Kothrud store, and what the platform activates — creators inside 3 km, Marathi-first captions, family pages, staggered posting, a weekly read per lane.