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Healthcare, wellness & fitness
Clinics, diagnostics, supplements and fitness need trust more than reach — and rules more than hype.
Health decisions are made on trust: which clinic a neighbour used, which supplement a coach actually takes, which diagnostic lab came home on time. Creators who live the routine — the gym coach in Ranchi, the new mother in Nashik, the yoga teacher in Kochi — carry that trust into their communities.
This category is regulated. ASCI’s health guidelines require qualifications to be disclosed and claims to stay within what is permitted; therapeutic promises are off-limits. On Oye, health intents run with doctor-reviewed briefs, qualified creators where claims need them, and the disclaimer built in.
How healthcare, wellness and fitness should use creators
- No miracle claimsWellness language only; therapeutic or curative claims are prohibited.
- Qualify the messengerMedical advice comes from qualified professionals with credentials on screen.
- Routine, not resultShow the habit — the walk, the meal, the check-up — not a before/after promise.
- Local trustA clinic or lab sells to a radius; activate creators who can walk in.
Use cases
Four plays that run on Oye today. Each has the intent, the creators, the formats, what to measure and what to watch.
Clinics & diagnostics, locally
A lab that comes home on time is recommended in the building WhatsApp group. Be the recommendation.
Read the play → Use caseSupplements & nutrition
A protein or a vitamin is sold by the coach who takes it — within the rules on what can be said.
Read the play → Use caseFitness & yoga studios
A gym sells to a 3 km radius. Its own members are the best creators it will ever find.
Read the play → Use casePreventive care & awareness
Screenings, vaccinations, check-ups — the message lands when a neighbour says they went.
Read the play →References
Public reporting and guidance we drew on for this industry. Summarised in our own words; nothing reproduced. Figures on this page are illustrative unless attributed.
- ASCI modifies influencer guidelines; update for health and finfluencersStoryboard18 · Accessed 20 September 2026
- Understanding regulatory safeguards for influencer marketing of nutraceuticals in IndiaCyril Amarchand Mangaldas · Accessed 20 September 2026
- Government increases scrutiny of health and wellness influencers, experts reactafaqs · Accessed 20 September 2026
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