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Influencer marketing, explained
Guides to how influencer marketing works in India — by tier, by cost, by city — and the long-form India Story behind the numbers.
Guides
Influencer Marketing Platform in India
Oye Creators is an influencer marketing platform for India: 1.5 million nano and micro creators in 28 states and 20+ languages, matched to your intent and tracked weekly.
Read →GuideNano Influencer Marketing in India
Nano influencers (1,000–10,000 followers) post the highest engagement of any tier. How Indian brands run nano influencer campaigns at scale — by pin code, in the local language — on Oye Creators.
Read →GuideMicro Influencer Marketing in India
Micro influencers (10,000–100,000 followers) are the tier most Indian brands now prefer. How to run micro influencer campaigns with codes, weekly tracking and regional reach on Oye Creators.
Read →GuideHyperlocal Influencer Marketing India
Hyperlocal influencer marketing targets a pin code and the 3 km around it with local creators in the local language. How store openings, clinics, restaurants and dealerships run it on Oye Creators.
Read →GuideInfluencer Marketing Cost in India 2026
What influencer marketing costs in India in 2026: nano, micro and mid-tier rate ranges as reported by industry guides, what drives price, and how platform campaigns keep cost per outcome low.
Read →GuideInfluencer Marketing Agency vs Platform
Agency or platform for influencer marketing in India? What each does, what each costs, and when a self-serve creator platform like Oye Creators is the better fit.
Read →GuideIndia Creator Rate Index
Seven Indian influencer rate cards side by side: what each says a nano, micro, mid-tier or macro Instagram Reel costs, with every figure linked to its source and dated.
Read →By city
Hyperlocal by design: what creators, languages and categories look like in each city, and a sample intent to start from.
The India Story
Thirteen sourced chapters on how India came to have 1.5 million creators.