What an influencer marketing platform does differently
An agency finds creators for you, one campaign at a time, with people in between. A platform gives you the creators, the briefing, the launch, the tracking and the payouts in one place, so a campaign in forty towns takes the same effort as one in Mumbai. Oye Creators is the second kind — and it is built around one input: the intent. Not a shortlist, not a follower filter; the outcome, the pin code, the audience, the platforms and the week.
Why nano and micro creators
Industry reporting consistently finds the highest engagement in the smallest tiers and the fastest growth in tier-2 and tier-3 towns, at a fraction of metro costs. India’s buyers trust a local voice in their own language over a celebrity in English. Our network is 1.5 million creators between roughly 1,000 and 100,000 followers — the tiers that convert — across Instagram, Facebook and YouTube.
How a campaign runs
- Intent — say what should happen, where, for whom, on which platforms, in which week.
- Brief — one brief, auto-translated into each creator’s language, with disclosure built in.
- Launch — matched creators accept, post and tag, across every Indian platform at once.
- Track — reach, views, saves, codes and sentiment, read every seven days, per creator and per pin code.
- Pay — cash or barter payouts in-app, TDS and GST handled.
See the platform, the 15 industry playbooks and the case studies.
Who it is for
Any category, any size: FMCG and D2C brands, retail chains opening stores, fintech and ed-tech apps, restaurants and cloud kitchens, hospitals and clinics, real-estate projects, tourism boards — and the chai stall next to all of them. If people buy it, a creator near them talks about it.