What an agency does
Strategy, creator sourcing, negotiation, content approval and reporting — done by people, billed as retainers or campaign fees. Best when the brief is one big idea with a few large creators, and someone else’s taste matters.
What a platform does
Gives the brand the tools: creator matching, briefing, launch, tracking and payouts, at whatever scale, from a dashboard. Best when the work is many small creators across many places, repeated often, and measured tightly.
Where the difference bites
- Scale. Forty towns and two hundred creators is a platform job.
- Speed. Trend-to-post in 48 hours needs a standing pool and a pre-approved brief.
- Cost. No margin on creator fees, no retainer.
- Data. Your codes, your creators, your weekly read.
Where Oye sits
Oye is a platform — intent-based, hyperlocal, nano and micro. Agencies are welcome to run their clients on it. See the platform.