Why creators, here
Repeat purchase and reactivation are where D2C margin lives. Creators the customer already follows, posting a new use, a refill reminder or a seasonal reason, bring lapsed buyers back with a code — cheaper than retargeting and more welcome.
The play
- State the intent: reactivation of lapsed customers in target cities over a season.
- Activate the creators whose codes converted in acquisition.
- Brief for new uses, refill moments, seasonal reasons.
- Use a reactivation-only code.
- Read repeat rate by creator and city.
Creators to activate
Previously converting creators, category regulars, seasonal creators.
Formats & platforms
New-use Reels, refill-reminder stories, seasonal Shorts.
The intent, as you would state it
I want reactivation of lapsed customers for a skincare brand across Delhi NCR and Chandigarh before winter, from previously converting creators, on Reels and Facebook, in Hindi and Punjabi.
What to measure
- Reactivation-code redemptions
- Repeat rate by creator
- Cost per reactivated customer vs retargeting
Watch-outs
- Don’t over-post to the same audience; frequency caps in the brief.
- Offer terms must match the app or site exactly.