1. Introduction
Oye Creators ("we," "us," "our"), operated by TTL Media Private Limited, values transparency and accountability in all automated or AI-driven processes. This Disclosure explains our use of automated decision-making ("ADM"), including profiling and AI algorithms. It also outlines your rights and how to exercise them under international and Indian data protection laws.
2. Who This Applies To
This Disclosure covers all users of our marketplace platform:
- Brands & Businesses posting Gigs to onboard Creators ("Brands")
- Creators completing confirmed Gigs ("Creators")
- Platform Administrators and Oye Creators personnel ("Admins")
3. Key Terms & Legal Context
- Automated Decision-Making (ADM): Decisions made by algorithms or AI with minimal or no human intervention.
- Profiling: Automated analysis of personal data to evaluate attributes such as performance, behavior, or preferences.
- Significant Effects: Any decision impacting contract eligibility, ranking, scoring, or legal rights.
Legal Framework:
- EU GDPR Art. 22: Right not to be subject solely to automated decisions with legal or significant effects without explicit consent or contract necessity.
- India's Personal Data Protection Act, 2023 (PDPA): Rights to human intervention, correction, and objection to automated processing.
4. Our Automated Processes
4.1 Matching & Recommendation
We analyze Creator profiles (skills, location, past project performance) to suggest relevant Gigs, and likewise recommend Creators to Brands based on campaign requirements.
4.2 Engagement & Performance Scoring
Creators receive an Engagement Score derived from completion rates, on-time delivery, audience interactions (likes, shares, comments), and Brand feedback. Scores are updated weekly.
4.3 Fraud Detection & Risk Management
AI models scan for suspicious activities—such as unusual spikes in engagement or patterns indicative of bot behavior—to protect platform integrity.
4.4 Resource Allocation for Admins
Internally, we use algorithms to distribute workload among Admins (e.g., support tickets, campaign audits) to maintain balanced assignments.
5. How Decisions Are Made
- Data Inputs: Personal profile information, Gig history, engagement metrics, user classifications.
- Model Training & Validation: AI models are trained on historical data and updated quarterly. We conduct bias checks and accuracy audits before each release.
- Thresholds & Overrides: Predefined thresholds trigger automated actions (e.g., scoring, flagging). Human review is available for all significant outcomes.
6. Purpose & Benefits
- Efficiency: Faster Gig matching and onboarding.
- Fairness: Objective scoring reduces subjective bias.
- Security: Proactive detection of fraudulent behavior.
- Scalability: Automated tools allow our small team to manage a growing user base.
7. Potential Limitations & Risks
- Accuracy Limitations: No algorithm is perfect; false positives/negatives can occur.
- Data Quality: Model performance depends on the accuracy of input data.
- Liability Exclusion: Oye Creators does not guarantee outcomes of third-party decisions by Brands using our scores or recommendations.
8. Your Rights & How to Exercise Them
| Right | Description | How to Exercise |
|---|---|---|
| Access | Obtain details on automated processing and logic. | Email dpo@oyecreators.com with subject "Request ADM Details." |
| Human Review | Request a human to review or override an ADM outcome. | In Dashboard → Support → "Request Human Review." |
| Correction | Rectify inaccurate personal data used in ADM. | Profile Settings → Update Information, or email dpo@oyecreators.com. |
| Object & Opt-Out | Object to profiling or certain automated decisions. May limit features. | Account Settings → Privacy & Data → Manage Profiling, or email privacy@oyecreators.com. |
| Consent Withdrawal | Withdraw previously given consent for ADM. | Email privacy@oyecreators.com with "Withdraw ADM Consent." |
9. Process for Requests & Appeals
- Acknowledge receipt within 5 business days.
- Provide decision and, if applicable, take corrective action within 30 calendar days.
- If unsatisfied, escalate to the Chief Compliance Officer at cco@oyecreators.com.
10. Data Retention & Security
- Profiling data (scores, logs) is retained for up to 2 years, then anonymized.
- All data is stored in encrypted form (AES-256 at rest; TLS 1.2+ in transit).
- Regular security audits and third-party penetration testing ensure robustness.
11. Indemnification & Liability
- Brands: Oye Creators is not responsible for hiring decisions you make based on our recommendations.
- Creators: We do not control Brand selection choices; our scores are advisory only.
- Platform & Employees: Protected from claims arising solely from algorithmic decisions, except in cases of willful misconduct.
12. Updates & Notifications
We review this Disclosure annually or upon substantial changes. Updates will appear with a new "Last Updated" date, and users will be notified via email if changes are material.
13. Contact Information
Data Protection Officer: dpo@oyecreators.com
Grievance Officer: grievance@oyecreators.com
Registered Office: TTL Media Private Limited, [Address], Pune, Maharashtra, India
End of Disclosure