Home → Industries → Fintech, banking & insurance
Fintech, banking & insurance
UPI, SIPs, gold loans and insurance explained by someone who speaks like your customer.
Financial products are trusted when they are explained plainly by someone the buyer relates to. In India that means a small-business owner in Rajkot talking about a current account, a salaried creator in Nagpur explaining an SIP, a farmer in Punjab on crop insurance — in their language, with the compliance done properly.
This category is regulated. SEBI, IRDAI and ASCI rules govern what creators can say about securities, insurance and returns. On Oye, financial intents run with compliance-checked briefs and a creator pool briefed on the rules: education, not advice; no return projections; disclosures always on.
How fintech, banking and insurance should use creators
- Educate, never adviseCreators explain how a product works. They do not recommend securities or project returns.
- Compliance in the briefEvery financial brief is checked against SEBI, IRDAI and ASCI rules before it goes out.
- Speak like the customerA kirana owner explaining UPI collections beats a banker explaining anything.
- City by city trustFinancial trust is local. Activate creators the customer could meet.
Use cases
Four plays that run on Oye today. Each has the intent, the creators, the formats, what to measure and what to watch.
UPI & payments adoption
Payments are adopted shop by shop. Activate the shopkeepers.
Read the play → Use caseSIP & savings education
Education, not advice: how an SIP works, explained in Tamil by someone who has one.
Read the play → Use caseInsurance in plain language
Health cover explained at a kitchen table, in Marathi, by someone who claimed on it.
Read the play → Use caseSmall-business credit & loans
A loan product is trusted when a shopkeeper who took one explains it — fees, EMIs and all.
Read the play →References
Public reporting and guidance we drew on for this industry. Summarised in our own words; nothing reproduced. Figures on this page are illustrative unless attributed.
- How Indian Creators Are Navigating SEBI & ASCI Guidelines in 2026Agency Reporter · Accessed 20 September 2026
- SEBI Issues Clarifications On Finfluencer GuidelinesInc42 · Accessed 20 September 2026
- Explained: The rise of finfluencers and how guidelines for them evolvedStoryboard18 · Accessed 20 September 2026
For brands
State the intent.
We activate.
One pin code or all of India. Launch in days, tracked every week.
Launch a campaignFor creators
Make content
in this category?
Brands in fintech, banking & insurance are briefing creators like you.
Join the network