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Real estate & home
A project is sold by the neighbourhood — the commute, the school, the market — from creators who already live there.
Home buyers start on their phones: walkthroughs, neighbourhood videos, price comparisons. The most persuasive content is not the developer’s render but a local creator’s honest tour — the road at 9 a.m., the nearest school, the grocery run — from someone who lives in the same city and speaks its language.
On Oye, a real-estate intent names the project, the micro-market and the buyer — site visits for a township in Wagholi from families in Pune, home-loan understanding among first-time buyers in Lucknow — and the platform activates neighbourhood creators, home-tour accounts and family vloggers who already cover that part of the city. RERA and advertising rules shape every brief.
How real estate and home should use creators
- Neighbourhood over renderSell the commute, the school, the market; the tower sells itself.
- Local creators onlyA creator in the same micro-market is credible; one flown in is an ad.
- RERA in the briefRegistration numbers, approved plans, no possession promises beyond the filing.
- Long funnel, steady presenceBuyers take months; run steady content, not a launch burst.
Use cases
Four plays that run on Oye today. Each has the intent, the creators, the formats, what to measure and what to watch.
Project launch & site visits
A launch needs site visits, not impressions. Creators in the micro-market bring the visits.
Read the play → Use caseNeighbourhood storytelling
Before anyone buys a flat, they buy the area. Tell the area’s story steadily.
Read the play → Use caseHome loans & first-time buyers
The first home is a finance decision. Explain it plainly — within the rules.
Read the play → Use caseInteriors & home improvement
Paint, modular kitchens, furniture — shown in a real flat in your city, by the family that lives in it.
Read the play →References
Public reporting and guidance we drew on for this industry. Summarised in our own words; nothing reproduced. Figures on this page are illustrative unless attributed.
- Influencer Marketing for Real Estate in India — GuideInsomniacs · Accessed 20 September 2026
- Property Tours & Influencer Marketing: The New Face of Real Estate in IndiaTop Influencers India · Accessed 20 September 2026
- How Homebuyers Become Real Estate InfluencersNine Degree · Accessed 20 September 2026
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