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Automotive & two-wheelers
Mileage on real roads, first service at the local dealer — from the rider in Nagpur, not the studio in Mumbai.
Vehicles are bought after months of research, a test ride and a conversation with someone who owns one. In India that conversation increasingly happens on YouTube and Reels, in regional languages, with moto-vloggers and everyday owners who film the commute, the fuel stop and the service visit.
On Oye, an automotive intent names the model, the region and the moment — test rides for a new scooter in Kerala, EV awareness in tier-2 Gujarat, a dealership opening in Jalandhar — and the platform activates local riders, owner-creators and dealer-city accounts who already have that buyer’s attention.
How automotive and two-wheelers should use creators
- Ownership over launchA three-month owner review beats a launch-day unboxing.
- Dealer-city contentEvery dealership is a pin code. Activate creators around it, not around the brand.
- Real conditionsPotholes, traffic, monsoon, hills — the buyer’s road, not the test track.
- Safety in the briefHelmets, licences, no stunts. It is the law and it is the brand.
Use cases
Four plays that run on Oye today. Each has the intent, the creators, the formats, what to measure and what to watch.
Test-ride & test-drive drives
A test ride booked from a Reel is worth ten from a banner.
Read the play → Use caseLong-term ownership reviews
The 3,000-km review from a real owner is the most-searched video in the category. Seed it.
Read the play → Use caseEV education & range anxiety
Range, charging, running cost — explained on a Bhopal commute by someone who switched.
Read the play → Use caseDealership & service-centre launch
A new showroom is local news. Creators make it the town’s news.
Read the play →References
Public reporting and guidance we drew on for this industry. Summarised in our own words; nothing reproduced. Figures on this page are illustrative unless attributed.
- Top 15 Moto Vloggers in India to Partner WithIdiotic Media · Accessed 20 September 2026
- Automotive Influencer Marketing Agency in IndiaSocial Tweebs · Accessed 20 September 2026
- Top Automobile Influencers in IndiaFlora Fountain · Accessed 20 September 2026
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