Why creators, here
Government schemes, kisan credit and crop insurance fail on awareness and paperwork. Farmer-creators and agri-educators who walk through the process — eligibility, documents, timelines, what happened when they claimed — convert confusion into applications. Financial rules apply; the brief stays factual.
The play
- State the intent as education: understanding and applications for a scheme across a district.
- Brief from official documentation only; every step and deadline exact.
- Activate agri educators and farmers who have used the scheme.
- Add helpline and office details to every post.
- Time to enrolment windows.
Creators to activate
Agri educators, extension-style creators, farmers with claim experience.
Formats & platforms
Step-by-step YouTube walkthroughs, deadline reminder Reels, Facebook group guides.
The intent, as you would state it
I want applications for a crop-insurance scheme across Beed, Latur and Osmanabad before the enrolment deadline, from agri educators and farmers who have claimed, on YouTube and Facebook, in Marathi.
What to measure
- Helpline and office enquiries
- Walkthrough completion rate
- Applications in the window
Watch-outs
- No promises on claim outcomes or amounts.
- Creators must not collect documents or data.