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Micro Influencer Marketing in India

The tier brands prefer: enough reach to matter, enough trust to convert, and measurable to the rupee.

Launch a campaign See industry use cases

Why micro is the working tier

Reports find close to half of Indian brands now prefer micro and nano creators for cost-effective reach. Micro creators — 10,000 to 100,000 followers — have niche authority, regional audiences and rates that let a brand run dozens at once rather than one big name.

What they are best at

Explaining. Vernacular tech reviews, finance and health education (within the rules), product tutorials.
Converting. Creator codes and affiliate links; D2C brands run acquisition channels on them.
Regional reach. The Kannada reviewer, the Bhojpuri comic, the Malayalam travel vlogger.

Running micro campaigns on Oye

State the intent with cities and languages; the platform activates micro creators who already have that audience, issues codes, and reads redemptions every week so budget moves to what converts. See First 100 orders and Vernacular unboxing.

Frequently asked

What is the difference between micro and macro influencers?

Micro creators have roughly 10,000–100,000 followers and niche, engaged audiences; macro creators have 100,000 to a million and broader reach with less intimacy. Oye focuses on nano and micro.

How much do micro influencers charge in India?

Rate guides quote wide ranges — for a creator around 50,000 followers, roughly ₹15,000–40,000 per post depending on niche and engagement — with finance and technology content commanding more. Actual pricing is set per brief on the platform.

For brands

State the intent.
We activate.

1.5 million nano and micro creators, 28 states, one dashboard.

Launch a campaign

For creators

Under 100K?
You’re in.

Paid and barter campaigns, no minimum followers.

Join the network