Home → Industries → Agriculture & rural
Agriculture & rural
Seeds, tractors, inputs and finance — demonstrated in the field by farmers who already film the harvest.
India’s farmers are the most under-served audience on the internet and among the most active on it. Progressive farmers and agri-educators with a few thousand followers show a seed variety in their own field, a pump on their own borewell, a scheme explained in their own dialect — and their neighbours act on it.
On Oye, an agri intent names the crop, the district and the season — a hybrid seed for kharif sowing in Vidarbha, a solar pump in Marathwada, a two-wheeler for mandi runs in Punjab — and the platform activates farmer-creators, mandi vloggers and rural women’s group accounts in exactly those districts.
How agriculture and rural should use creators
- Field, not studioA demonstration in the farmer’s own field is the only credible format.
- Crop calendar is the media planSowing, growth, harvest, sale — brief to the season, district by district.
- Dialect over languageVarhadi is not Marathi; Bhojpuri is not Hindi. Brief in the dialect of the district.
- Long horizonsResults show over a season; run for the season and report on yield.
Use cases
Four plays that run on Oye today. Each has the intent, the creators, the formats, what to measure and what to watch.
Seed & input demonstrations
A seed sells on a neighbour’s yield. Film the neighbour’s field for a season.
Read the play → Use caseEquipment & machinery
A tractor, a pump, a drone — shown on the farmer’s own land, with the running cost.
Read the play → Use caseSchemes, credit & insurance
A crop-insurance scheme is understood when a farmer who claimed explains it — plainly, in dialect.
Read the play → Use caseRural FMCG & two-wheelers
The village kirana and the mandi run: consumer brands reach rural India through the people who make the trip.
Read the play →References
Public reporting and guidance we drew on for this industry. Summarised in our own words; nothing reproduced. Figures on this page are illustrative unless attributed.
- Agriculture Influencer Marketing in IndiaGlobal Agriculture · Accessed 20 September 2026
- Agri-Influencers & Digital Krishipreneurs: The Rise of Rural Brand AmbassadorsKrishiCode · Accessed 20 September 2026
- Find Out About Top 20 YouTube Influencers Impacting Rural IndiaAscent Group India · Accessed 20 September 2026
For brands
State the intent.
We activate.
One pin code or all of India. Launch in days, tracked every week.
Launch a campaignFor creators
Make content
in this category?
Brands in agriculture & rural are briefing creators like you.
Join the network