Why creators, here
A drop needs volume and variety on day one — the same pieces on different bodies, in different cities, styled differently. Nano and micro creators deliver that at a cost no shoot can match, and their audiences ask the only question that matters: where do I get it?
The play
- State the intent: sell-through of a 40-piece drop across 10 cities, from styling and campus creators, on Reels, in the first two weeks.
- Ship the drop 48 hours before launch with a size-inclusive squad.
- Brief for “three ways to wear it”, not product shots.
- Attach creator codes so each post is a shop.
- Restock by city based on the first-week read.
Creators to activate
Styling accounts, campus creators, regional fashion pages across body types.
Formats & platforms
Try-on Reels, transition videos, three-ways-to-wear Shorts, Shorts edits.
The intent, as you would state it
I want sell-through of a festive drop across Surat, Rajkot, Indore and Jaipur, from styling and campus creators of every size, on Reels and Shorts, in the launch fortnight, in Gujarati and Hindi.
What to measure
- Code redemptions per creator
- Try-on views and saves by city
- Size and colour sell-through vs. content mix
Watch-outs
- Ship the right sizes — a creator who cannot wear it cannot post it.
- Do not gate the squad to metros; tier-2 is where the growth is.