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Ed-tech & coaching
Students trust students. Build the admissions funnel that looks like a feed.
Education is chosen on peer signal: which coaching batch friends joined, which app a topper used, what a senior said about placements. The decision is dual — the student is persuaded on the feed, the parent signs off at the dinner table — and both are reached through creators who look like the family, in the family’s language.
On Oye, an ed-tech intent names the exam or course, the cities and the season — JEE batches in Kota before April, spoken-English in tier-3 Bihar, a nursing-entrance app in Kerala — and the platform activates toppers, tutors, campus pages and student creators who already have that audience.
How ed-tech and coaching should use creators
- Peer before institutionA topper’s day-in-the-life persuades more than a brochure. Let students speak.
- Reach the parent tooFamily and household creators carry the fee conversation; brief for both audiences.
- Season is everythingAdmissions, results, board exams — every product has a two-week window per city.
- No guaranteesRank, selection and placement claims are regulated territory. Brief evidence, not promises.
Use cases
Four plays that run on Oye today. Each has the intent, the creators, the formats, what to measure and what to watch.
Admissions season
Fill the batch in the three weeks that matter, city by city.
Read the play → Use caseResults day & toppers
Results day is the one day the whole town talks about coaching. Be in that conversation honestly.
Read the play → Use caseSkills & upskilling
A working adult buys a course from someone who got the job, not from a syllabus.
Read the play → Use caseCampus ambassador programme
A college is a city with one WhatsApp group. Run a squad inside it.
Read the play →References
Public reporting and guidance we drew on for this industry. Summarised in our own words; nothing reproduced. Figures on this page are illustrative unless attributed.
- Influencer Marketing Strategies for EdTech Companies in IndiaFameKeeda · Accessed 20 September 2026
- Digital Marketing for Coaching Institutes and Education Businesses in India 2025Iconix Live · Accessed 20 September 2026
- Top Indian Influencers Leveraging Courses to Scale Their BrandsExly · Accessed 20 September 2026
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