Why creators, here
Equipment is a big, rare purchase decided on demonstrations and cost. Farmer- and equipment-creators who show a machine working on real terrain, with fuel, maintenance and financing explained, reach buyers the dealer network cannot.
The play
- State the intent by equipment and district: test-drive bookings for a tractor across a dealer cluster.
- Activate equipment creators and farmers who own the model.
- Brief for real work — tilling, hauling, a full day — plus the running cost and finance options.
- Tie to dealer demo days with a creator code.
- Run before the season the machine is bought for.
Creators to activate
Tractor and equipment creators, owner-farmers, dealer-town accounts.
Formats & platforms
Full-day work videos, cost-of-ownership Reels, demo-day stories.
The intent, as you would state it
I want test-drive bookings for a compact tractor across dealers in Ludhiana, Bathinda and Sangrur, from equipment creators and owner-farmers, on YouTube and Reels, in Punjabi, before rabi sowing.
What to measure
- Demo-day bookings by dealer
- Finance enquiries
- Work-video watch time
Watch-outs
- Safety on camera — guards, PPE, no stunts.
- Finance terms must be exact and approved.