Why creators, here
Clinics, dental chains and diagnostic labs serve a radius and are chosen on a neighbour’s experience. Family and household creators sharing a real visit — the booking, the wait, the report — build local trust without a single medical claim.
The play
- State the intent: bookings for a diagnostic centre within 5 km, from family creators, on Reels and Facebook, over one month.
- Brief strictly on service experience: booking, punctuality, hygiene, report time. No diagnosis, no outcomes.
- Activate household and senior-care creators in the radius.
- Run a health-check package code.
- Route all medical questions to the clinic’s qualified staff.
Creators to activate
Family and household creators, senior-care accounts, neighbourhood pages.
Formats & platforms
Visit-experience Reels, booking walkthrough Shorts, Facebook group posts.
The intent, as you would state it
I want health-check bookings for a diagnostic centre within 5 km of Nashik Road, from family creators, on Reels and Facebook, in Marathi, over one month.
What to measure
- Package bookings with code
- Radius reach
- Service-experience sentiment
Watch-outs
- No medical or outcome claims by creators; service experience only.
- Patient privacy — no reports or results on camera.