Help Center

An intent is what you want to happen, stated plainly: the outcome (footfall, sales, sign-ups, awareness), the place (a pin code, a city, a state or all of India), the audience, the platforms and the week. You don’t pick creators — the platform activates the nano and micro creators who already have that audience in that place.

Most campaigns are live within days of the brief being approved. Creators accept, post and tag inside the platform; you see it in your dashboard as it happens.

Today: Instagram (Reels and Stories), Facebook (Reels, pages and groups) and YouTube (videos and Shorts) — whichever your audience actually uses in that pin code. Moj, ShareChat, Josh and WhatsApp channels are on the roadmap and will be added as creator supply comes online.

Pricing depends on the intent, the number of creators and the deliverables. Campaigns start small — you can begin with a single pin code and scale sideways. See the Payment & Billing Terms, or schedule a call for a quote.

Yes. Barter (product-for-content) and cash campaigns are both supported. Barter terms are set in your brief and accepted by each creator before they post.

Reach, views, saves, comments and sentiment are read every 7 days for every creator and every location in the campaign, in one dashboard. Reports are exportable. See the AI and analytics disclosure on our AI Use page.

Creators retain ownership of their content and grant a licence for the campaign as set out in the End-User License Agreement and your Enterprise Client Terms. Usage beyond the campaign is agreed in the brief.

Yes — the pin code is the unit of a campaign. You can run one pin code, a list of pin codes, a city, a state or the whole country from the same intent.

Anyone 18 or over with a social account in India. There is no minimum follower count — nano creators with a few hundred followers are exactly who local brands need. Private accounts can register too.

Complete your profile (city, languages, categories, platforms). When a brand states an intent that matches your audience and location, the campaign appears in your app. Accept, follow the brief, post, tag — done.

Payouts are made through the app after the brand confirms the deliverable. Cash payouts are subject to TDS as per Indian tax law; barter campaigns deliver the product to you. Details are in the Tax Deduction Terms and Billing Terms.

Yes, for cash payouts. PAN verification is required so TDS can be deducted and deposited correctly. See Tax Info.

Original, lawful content that follows the brief and discloses the collaboration as required by ASCI and platform rules. The full rules are in the Creators Agreement and Terms of Service.

Yes. Brands can offer product instead of cash; the barter terms are shown before you accept.

Write to help@oyecreator.in or use Ask Us. Formal complaints follow the process on the Grievance page.