Why creators, here
Home-improvement brands sell on seeing it done in a home like yours. Interiors creators and families documenting a real makeover — budget, vendors, the mess, the result — in the same city convert better than catalogue imagery, and support local dealers.
The play
- State the intent by category and city: enquiries for a modular-kitchen brand across a city.
- Activate interiors creators and families mid-renovation; support with product.
- Brief for the full journey with the budget.
- Add dealer-locator and consultation links.
- Run always-on; renovations happen all year.
Creators to activate
Interiors and home-tour creators, families renovating, local dealer accounts.
Formats & platforms
Makeover YouTube series, budget-breakdown Reels, before/after Shorts.
The intent, as you would state it
I want consultation bookings for a modular-kitchen brand across Ahmedabad, from interiors creators and renovating families, on YouTube and Reels, in Gujarati, always-on.
What to measure
- Consultation bookings by dealer
- Series watch time
- Budget-post saves
Watch-outs
- Disclose product support.
- Costs shown must be real and dated.