Why creators, here
Footfall in the first week sets the habit. Creators who live in the catchment, posting the store, the offers and the drive from their own colony, bring the neighbourhood in — and each post reaches the households that can actually walk there.
The play
- State the intent: footfall for a new store within 3 km, from neighbourhood creators, on Reels and Facebook, in opening week, in the local language.
- Activate 40–60 nano creators in the radius; a handful of micro creators for reach.
- Brief for the visit — parking, the aisles, the offer, the bill — from the family’s point of view.
- Give each creator a counter code redeemable at billing.
- Stagger across the week; read footfall daily.
Creators to activate
Colony pages, family vloggers, homemakers, budget-shopping accounts within the radius.
Formats & platforms
Store-visit Reels, offer stories, Facebook group posts, Facebook group posts.
The intent, as you would state it
I want footfall for a new supermarket within 3 km of Kothrud 411038, from families and neighbourhood creators, on Reels and Facebook, in Marathi, in opening week.
What to measure
- Counter-code redemptions
- Footfall lift vs forecast
- Radius reach and saves
Watch-outs
- Offers in captions must match the shelf.
- Parking and queue complaints will appear — plan the reply.