Board of Directors

Air Marshal Pradeep Padmakar Bapat, PVSM, VSM (Retd.) is a distinguished Indian Air Force veteran whose career reflects decades of leadership, institutional responsibility, and service to the nation. Commissioned in 1983 as a Fighter Controller, he rose to serve as the Air Officer-in-Charge Administration of the Indian Air Force in 2018. His service was recognised with the Vishisht Seva Medal in 2014 and the Param Vishisht Seva Medal in 2020.

His experience spans operational administration and senior leadership, including appointments as Chief Administrative Officer of a Su-30 base and Director General (Works & Ceremonials). These roles demanded coordination across people, processes, and resources within a complex national institution.

For Oye Creators, this experience offers a valuable perspective on building an organisation that can grow with discipline and accountability. Lessons from military administration can help translate ambitious goals into clear responsibilities, structured processes, and dependable execution — essential as the company coordinates creators, clients, and teams across locations.

His leadership experience can also inform how the company develops its people, plans for contingencies, and makes decisions under pressure. It offers a foundation for strengthening governance, encouraging ownership, and building teams capable of handling greater responsibility.

As Oye Creators scales, this perspective can help turn entrepreneurial ambition into enduring organisational strength — supporting a business built on trust, preparedness, and consistent delivery.

Mahesh Sarawate is a Director at TTL Media Private Limited, the company behind Oye Creators, bringing over 25 years of experience in Out-of-Home (OOH) media. His career spans multiple roles and large-scale brand campaigns, including work with Airtel and involvement in the brand rollout journey from Orange to Vodafone.

Alongside his industry experience, Mahesh has been a distinguished speaker at several colleges, training MBA students in media planning, innovation, and marketing. By bringing practical campaign experience into the classroom, he helps future professionals connect marketing concepts with the realities of business and execution.

At Oye Creators, his focus is on people management and internal strategy for growth. His experience across brands and responsibilities brings a valuable perspective to developing teams, strengthening coordination, and aligning individual contributions with the company’s broader ambitions.

His contribution helps connect growth strategy with organisational readiness — building clear responsibilities, encouraging ownership, and developing the internal capabilities needed to serve more clients and execute increasingly complex campaigns.

Mahesh brings together the perspective of an experienced media professional and the approach of an educator, helping Oye Creators grow through capable people, thoughtful planning, and a culture of continuous learning.

Nitin Gangishetty is a Director at TTL Media Private Limited, the company behind Oye Creators. Hailing from Mumbai, he brings over 25 years of experience in Out-of-Home (OOH) media, with expertise across sales, business finance, and managing multi-crore campaigns for national and international brands.

His career brings together an understanding of large-scale advertising and the commercial discipline needed to deliver it. His experience in navigating brand requirements, managing substantial campaign budgets, and building business relationships offers a valuable perspective on sustainable growth.

At Oye Creators, this background helps connect the ambition of a growing creator marketing platform with the realities of building a financially sound business. His sales experience supports stronger client relationships and business opportunities, while his understanding of business finance informs pricing, resource allocation, and growth decisions.

As brands explore new ways to reach audiences, Nitin brings the perspective of an established media industry professional to an evolving creator economy. His contribution helps Oye Creators build the commercial strength to pursue larger opportunities and lasting partnerships.