From the Founders | Oye Creators

Why Oye exists

[[Founder’s letter — two or three paragraphs in Praddyumna’s own voice: the moment the idea started, what it revealed about how marketing in India actually works, and what the platform is for. Bullet points are enough; we will draft it.]]

What we believe

Trust is local. The person a buyer listens to lives a few streets away and speaks their language.
Every category, any size. A chai stall and a national chain use the same creators and the same dashboard.
Creators are a workforce, not an audience. Clear briefs, fair pay, tax handled — the platform’s job is to make the work reliable.
Intent, not lists. Brands say what should happen; the platform activates the people who can make it happen.

Founder

Praddyumna Bapat

Founder, Oye Creators · TTL Media Private Limited, Pune

Praddyumna founded Oye Creators as a venture of TTL Media in Pune to connect brands with India’s nano and micro creators on a performance basis — outcomes, not impressions. Before Oye he was Chief Revenue Officer and co-founder at a B2B SaaS company that he helped scale from zero to about $76 million in annual recurring revenue, an operator’s background in building sales engines that now shapes how the platform treats creator marketing: as a measurable channel with a brief, a code and a weekly read. In its first sixty days Oye onboarded more than a thousand creators and ran campaigns for restaurants, resorts, banking, jewellery and retail brands — the hyperlocal, any-category model the platform still runs on.

LinkedIn →

Founding team

The people who built the platform, the creator network and the brand relationships from day one.

Ashi Bansal

Business Head

Ashi leads client servicing and marketing at Oye Creators from Pune — the brand side of the marketplace, from the first intent a brand states to the weekly read on its campaign. She brings earlier experience across marketing and media, including roles at Martist Mindful Marketing, Cast India and CNBC.

LinkedIn →

Shoheb Sayyad

[[Title, e.g. Founding Engineer / Head of Product]]

[[Two or three lines: what Shoheb built or leads at Oye — the creator app, the matching platform, operations — and relevant background. No public profile linked to Oye was found, so this is left for you to supply.]]

LinkedIn → [[add URL]]

Anup Kamble

[[Title, e.g. Head of Creator Network / Operations]]

[[Two or three lines: Anup’s role at Oye and background. No public profile linked to Oye was found, so this is left for you to supply.]]

LinkedIn → [[add URL]]

The company behind Oye: TTL Media

Oye Creators is a product of TTL Media Private Limited, a Pune-based company incorporated on 22 March 2024 and registered with the Registrar of Companies, Pune (CIN U73100PN2024PTC229413). TTL Media owns the platform, employs the team, holds the contracts with brands and creators, and is the legal entity named in every policy on this site.

[[What “TTL” stands for and what the company set out to do — one paragraph in your words.]]

Directors: Pradeep Padmakar Bapat · Mahesh Narayan Sarawate · Nitin Nagnath Gangishetty — see the Board of Directors. Registered office: Pune, Maharashtra [[confirm the address to publish]].