From the Founders

Ashi Bansal has been part of the Oye Creators journey from the very day the idea was conceived — not from the day it became a company, but from the day it was still only a conviction shared between a few people. Immensely talented, with business acumen sharp enough to cut through any room, she has been one of our greatest strengths and a constant source of steadiness.

It is rare to find someone with the courage to go against the tide and choose a radically different path in life. It is rarer still to find someone who does it with such certainty. Ashi brought that courage, along with the entrepreneurial instincts shaped by a business family, and turned both into the commercial backbone of Oye Creators.

A true all-rounder in the fullest sense of the word, she has worn every hat this company has needed — operations, client servicing, advising on product development, managing HR and business operations, and stepping into production when production is what the moment demanded. Wherever there was a gap, she closed it. Wherever ownership was needed, she took it. That instinct, more than any title, is what has made her indispensable to this journey.

Ashi, thank you for believing in the idea from day one, and for putting so much of yourself into bringing it to life.

Shital knows accounting the way we know our closest friends — with familiarity, understanding, and an unerring instinct for the moment something needs attention.

She has been a critical part of Oye Creators since its inception. Before the company even had its “birth certificate”, she was preparing documentation and putting accounting processes in place — building the scaffolding of a business before there was a business to hold it up. From managing funds and cash flow to maintaining the books, she has built the financial discipline that a growing company cannot survive without and rarely appreciates until it is missing.

An immensely talented accounting professional, Shital carries many responsibilities at once, and carries each of them with care and precision. She understands something many finance teams never quite internalise: that accurate financial data is not paperwork. It is the honest picture of a company’s health, and the foundation of every good decision made on top of it.

Most companies remember their accounting team once a year, when the audit comes calling. We have made a habit of bothering Shital every single day — for clarity, for guidance, for her professional judgement — and not once has she been anything other than dependable.

Shital, thank you for being there from the very beginning, and for bringing order, accountability and reassurance to the Oye Creators journey.

Shoaib joined Oye Creators as our third team member, bringing with him ambition and an uncommonly early belief in what we were setting out to build.

He recognised, well before most, how rapidly automation and AI were rewriting the way we work. Rather than wait to see which roles would survive it, he took a piece of advice to heart and made a decision few would have the nerve to make — leaving digital marketing behind to move into product management entirely.

That transition was anything but easy. With Oye Creators still at the idea stage, he carried digital operations on one shoulder and product development on the other, learning from scratch, working through unfamiliar problems, and refusing to let either fall while the vision took shape.

What began as a single static website built by one developer has become five web applications, each designed and customised for a different kind of user and the realities of their working day. Along the way Shoaib grew into a manager of multiple developers and testing teams, fluent in the hardest translation in software — turning what a business needs into something that actually works.

Shoaib, thank you for believing in the idea, for embracing the uncertainty, and for growing alongside Oye Creators. You have every reason to be proud of what you have helped build — and we are proud to have you on this journey.

Anup Kamble is a young and genuinely dynamic professional whose passion for art has always been impossible to miss. He arrived with the talent and the hunger to create; what he needed was a direction that would connect that creativity to strategy.

His eye for detail, and his ability to turn an idea into something visually striking, quickly became his defining strengths as a designer. Building on artistic skill that was hard-earned rather than handed to him, he embraced learning from the ground up — understanding customer behaviour, the intent sitting behind a brief, and how design is meant to communicate long before it is meant to impress.

What I value most about Anup is his willingness to remain a student of design. That curiosity, and the commitment to learning that comes with it, keeps shaping him into a stronger professional every year. His ability to think visually, to articulate an idea through design, and to turn a simple thought into something genuinely memorable has been a considerable strength for me and for the team.

Anup, thank you for bringing your creativity, your dedication and your desire to learn to Oye Creators. It has been a pleasure to watch your talent find its direction and grow.