Seven rate cards, one table
There is no official rate card for Indian creators. What exists is a scatter of guides published by agencies and platforms, each with its own numbers and none with a method you can check. We read 7 of them, pulled out what each says a single Instagram Reel costs, and put them side by side. Every figure links back to the page it came from.
We publish no rate of our own here. Oye Creators runs campaigns, so our own numbers would be marketing. The comparison is the useful part.
What one Instagram Reel costs, by source
Rupee range per Reel · scroll sideways on a phone
| Source | Nano1K–10K | Micro10K–100K | Mid-tier100K–500K | Macro500K–1M+ | Sample stated |
|---|---|---|---|---|---|
| Grynow | ₹1,000–₹12,000 | ₹8,000–₹80,000 | ₹50,000–₹3,50,000 | ₹2,00,000–₹12,00,000 | — |
| upGrowth | ₹2,000–₹8,000 | ₹8,000–₹80,000 | ₹50,000–₹3,50,000 | ₹2,00,000–₹12,00,000 | — |
| TickTime Media | ₹2,000–₹10,000 | ₹8,000–₹75,000 | ₹50,000–₹3,50,000 | ₹2,00,000–₹8,50,000 | — |
| The Shizz | ₹1,000–₹8,000 | ₹8,000–₹40,000 | ₹40,000–₹1,50,000 | ₹1,50,000–₹4,00,000 | — |
| IdentityKit | ₹1,000–₹10,000 | ₹5,000–₹75,000 | ₹50,000–₹3,50,000 | ₹2,00,000–₹7,90,000 | 300+ collaborations |
| RuleScale | ₹500–₹8,000 | ₹5,000–₹80,000 | ₹25,000–₹3,50,000 | ₹1,00,000–₹12,00,000 | — |
| Mediaverse | ₹2,000–₹10,000 | ₹8,000–₹75,000 | ₹50,000–₹3,50,000 | ₹2,00,000–₹8,00,000 | — |
Tier cut-offs differ slightly between sources; we have mapped each to the nearest band above. Figures are for one creator-posted Reel with no usage rights or whitelisting, which every source prices separately.
The midpoint of all seven
Taking the median low and the median high across every source gives the planning range below. Treat it as the middle of published opinion, not as evidence of what anyone actually paid.
Nano1K–10K
₹1,000–₹10,000
Micro10K–100K
₹8,000–₹75,000
Mid-tier100K–500K
₹50,000–₹3,50,000
Macro500K–1M+
₹2,00,000–₹8,50,000
Three things the table shows that no single guide does
1. The numbers are largely one set, repeated
6 of the 7 guides give exactly ₹3,50,000 as the mid-tier ceiling, and 5 give exactly ₹8,000 as the micro floor. Independent estimates do not land on identical round numbers. The most likely explanation is that these figures have been copied forward from a small number of earlier posts, which means seven sources agreeing is not seven pieces of evidence.
2. Almost nobody will say where the numbers come from
Only 1 of 7 states any sample size, and even that one does not describe how the data was collected or verified. The rest are explicit that these are benchmarks rather than observed prices — RuleScale says plainly that no official rate card exists and that published guides disagree by several times over.
3. The spread inside a tier beats the spread between tiers
A nano Reel is quoted anywhere from ₹500 to ₹12,000, and a micro Reel from ₹5,000 to ₹80,000 — the bands overlap heavily. Follower count is a weak predictor of price. Engagement, niche, city and usage rights move the number far more, which is why a flat per-follower formula will mislead you in both directions.
How to use this if you are planning a budget
Use the midpoint range to size a budget, then expect to negotiate inside it on evidence rather than tier. Three practical notes drawn from the same sources:
- Price the deliverable, not the follower count. Stories run roughly a quarter to a half of a Reel; a dedicated YouTube video runs two to four times one.
- Budget separately for rights. Usage in your own ads adds roughly 30–100%, and whitelisting more again. Several guides quote their headline rate without it.
- Regional costs less, not worse. Regional-language creators are quoted 40–60% below Hindi and English equivalents for comparable audiences.
What is still missing — including from us
Not one Indian source publishes rates drawn from completed transactions. The only transaction-level creator pricing we could find anywhere is global and in dollars: OpenSponsorship published medians across 1,527 paid deliverables for deals created between January 2025 and June 2026, and Collabstr reported marketplace averages across more than 21,000 collaborations. Neither breaks out India.
That gap is the honest state of the category. We are not filling it on this page either — when we publish rates from campaigns run on Oye Creators, we will say so plainly, with the sample size and the period attached.
Method, and how to correct us
We searched for Indian creator rate cards published or updated in 2026, took the 7 that give explicit rupee figures by tier for an Instagram Reel, and recorded each range exactly as published together with its date and whatever the page says about its own method. Where a source gives several figures for one tier we took the one labelled as a single creator-posted Reel. No figure here is ours, and nothing has been averaged into a source’s own row.
Last checked 30 October 2026. If we have misread your rate card, or you publish one that belongs here, write to Support@ttlmedia.in and we will correct or add it.
Sources
- Grynow grynow.in
Published 21 Aug 2026. Indicative benchmarks; no method stated. - upGrowth upgrowth.in
Published 20 Apr 2026, updated 16 Sep 2026. Stated as “upGrowth estimate for September 2026”; no survey or sample. - TickTime Media ticktime.media
Published 11 May 2026. “Broad market ranges”; no dataset or collection period named. - The Shizz theshizz.in
Published 4 Aug 2026, updated 23 Oct 2026. “Ranges we see in live negotiations” — agency-internal, no sample size. - IdentityKit identitykit.in
Published undated (2026). Claims “verified data from 300+ Indian creator collaborations, 2025–26”; collection method not described. - RuleScale rulescale.in
Published 8 Aug 2026, updated 27 Oct 2026. Says its bands “span two 2026 agency guides”, which it does not name. - Mediaverse themediaverse.in
Published 23 Sep 2026. Cites the publisher’s own services page as the source for its bands.
Every source above sells influencer marketing services, as do we. None is independent research. That is precisely why we think seeing all of them at once is more useful than trusting any one.