How Pune buys
Pune decides in Marathi, Hindi, English — and in Puneri Marathi, which is what a creator’s caption actually sounds like. National campaigns in English reach the part of the city that already speaks English; the rest listens to local voices. Oye’s network in Pune is built from those voices: Kothrud family creators, campus creators, weekend-ride vloggers.
Categories that work here
The industries with the deepest creator pools in Pune: Retail chains & supermarkets, Ed-tech & coaching, Automotive & two-wheelers. Each link opens the playbook — the intent, the creators, the formats and what to measure.
A sample intent for Pune
As a brand would state it
I want first orders for a new snack range across Pune, from home cooks and food creators, on Reels and Facebook, in Marathi, over the next four weeks.
Beyond the city
The same intent scales sideways to Pimpri-Chinchwad, Nashik, Kolhapur — different pin codes, the same dashboard. See hyperlocal influencer marketing and the tier-2 and tier-3 India chapter for why the towns around Pune are where growth is.
Working with creators in Pune
- Nano creators (1K–10K) for neighbourhood trust; micro (10K–100K) for city-wide reach.
- Barter and cash campaigns, disclosed under ASCI guidelines, paid in-app with TDS handled.
- Platforms by audience: Instagram Reels and Stories across the city; YouTube and Shorts for research-led purchases; Facebook groups for the colony.
Creators in Pune: join the network — no minimum followers.