/* ==========================================================================
   Oye Creators — Landing page
   Design tokens, base, components, sections
   ========================================================================== */

:root {
  /* Palette */
  --black: #0a0a0a;
  --ink: #111111;
  --white: #ffffff;
  --off-white: #f6f6f4;
  --grey-100: #ededea;
  --grey-400: #9a9a96;
  --grey-700: #3a3a3a;
  --primary: #4d3594;        /* Oye brand purple */
  --primary-deep: #3a276f;
  --primary-soft: #7a5fd1;
  --orange: #fc430b;         /* legacy reference accent — no longer used as primary */
  --orange-deep: #d9360a;
  --lime: #bef452;
  --blue: #1e73be;

  /* Type */
  --font-display: 'Inter Tight', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --font-body: 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --font-mono: 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif;

  /* Layout */
  --gutter: clamp(16px, 4vw, 48px);
  --max: 1440px;
  --radius: 8px;
  --pill: 999px;

  /* Motion */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --dur: 0.7s;
}

/* ---------- Reset / base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.55;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
h1, h2, h3, p, ul, address { margin: 0; }
ul { padding: 0; list-style: none; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
address { font-style: normal; }
img, svg { display: block; max-width: 100%; }

/* ---------- Type utilities ---------- */
.display {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  text-transform: uppercase;
  line-height: 0.92;
  letter-spacing: -0.01em;
}
.display--xl { font-size: clamp(2.6rem, 8vw, 7.2rem); }
.display--lg { font-size: clamp(2.2rem, 6.5vw, 5.6rem); }
.display--md { font-size: clamp(1.8rem, 4.5vw, 3.6rem); }
.display--sm { font-size: clamp(1.1rem, 2vw, 1.5rem); line-height: 1; }
.display--xs { font-size: clamp(0.9rem, 1.4vw, 1.1rem); }

.mono {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

/* ---------- Components ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.65em 1.4em;
  border-radius: var(--pill);
  font-weight: 500;
  font-size: 0.95rem;
  line-height: 1;
  transition: transform 0.25s var(--ease), background 0.25s var(--ease);
}
.btn:hover { transform: translateY(-2px); }
.btn--orange { background: var(--primary); color: var(--white); }
.btn--orange:hover { background: var(--primary-deep); }

.pill {
  display: inline-block;
  padding: 0.55em 1.1em;
  border-radius: var(--pill);
  font-size: 0.7rem;
}
.pill--lime { background: var(--lime); color: var(--black); }

.link-arrow {
  display: inline-flex;
  align-items: center;
  gap: 0.4em;
  text-decoration: underline;
  text-underline-offset: 0.3em;
  text-decoration-thickness: 1px;
}
.link-arrow::after {
  content: '\2192';
  text-decoration: none;
  transition: transform 0.25s var(--ease);
}
.link-arrow:hover::after { transform: translateX(4px); }

/* Placeholder image tiles — swap for real imagery */
.tile {
  position: relative;
  overflow: hidden;
  background-color: var(--grey-100);
  background-image: var(--tile-bg);
  background-size: cover;
}
.tile::after {
  content: '';
  position: absolute; inset: 0;
  background-image:
    repeating-linear-gradient(0deg, rgba(255,255,255,0.03) 0 2px, transparent 2px 4px);
  mix-blend-mode: overlay;
  pointer-events: none;
}
.tile--1 { --tile-bg: linear-gradient(135deg, #4d3594 0%, #7a5fd1 60%, #d9cff5 100%); }
.tile--2 { --tile-bg: linear-gradient(135deg, #1e73be 0%, #6fb1ff 60%, #bef452 100%); }
.tile--3 { --tile-bg: linear-gradient(160deg, #111 0%, #3a3a3a 50%, #bef452 100%); }
.tile--4 { --tile-bg: linear-gradient(135deg, #5b2a86 0%, #9b5de5 60%, #f7d6ff 100%); }
.tile--5 { --tile-bg: linear-gradient(135deg, #f9c5d1 0%, #7a5fd1 70%, #2b0f4d 100%); }
.tile--6 { --tile-bg: linear-gradient(135deg, #0b3d2e 0%, #1f8a70 50%, #bef452 100%); }
.tile--7 { --tile-bg: linear-gradient(135deg, #222 0%, #555 40%, #4d3594 100%); }
.tile--8 { --tile-bg: linear-gradient(135deg, #ffd166 0%, #ef476f 60%, #073b4c 100%); }
.tile--a { --tile-bg: linear-gradient(160deg, #7a5fd1, #2b0f4d); }
.tile--b { --tile-bg: linear-gradient(160deg, #1e73be, #0b2a4a); }
.tile--c { --tile-bg: linear-gradient(160deg, #bef452, #2d6a1f); }
.tile--d { --tile-bg: linear-gradient(160deg, #9b5de5, #2b0f4d); }
.tile--e { --tile-bg: linear-gradient(160deg, #ffd166, #b3590c); }

/* Scroll reveal */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity var(--dur) var(--ease), transform var(--dur) var(--ease);
}
.reveal.is-visible { opacity: 1; transform: none; }

/* ==========================================================================
   NAV
   ========================================================================== */
.nav {
  position: fixed;
  top: 16px;
  left: 0; right: 0;
  z-index: 100;
  display: flex;
  flex-direction: column;
  align-items: center;
  pointer-events: none;
}
.nav__pill {
  pointer-events: auto;
  display: flex;
  align-items: center;
  gap: 28px;
  padding: 8px 8px 8px 22px;
  background: var(--black);
  color: var(--white);
  border-radius: var(--pill);
  box-shadow: 0 10px 40px rgba(0,0,0,0.25);
  transition: transform 0.4s var(--ease), opacity 0.4s var(--ease);
}
.nav.is-hidden .nav__pill { transform: translateY(-120%); opacity: 0; }
.nav__logo {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 110%;
  font-size: 1.35rem;
  letter-spacing: -0.03em;
  line-height: 1;
}
.nav__logo span, .footer__logo span { color: var(--primary-soft); }
.nav__links { display: flex; gap: 22px; font-size: 0.92rem; }
.nav__links a { opacity: 0.85; transition: opacity 0.2s; }
.nav__links a:hover { opacity: 1; }
.nav__cta { font-size: 0.9rem; }
.nav__burger {
  display: none;
  width: 40px; height: 40px;
  border-radius: 50%;
  background: var(--grey-700);
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 5px;
}
.nav__burger span { width: 16px; height: 2px; background: var(--white); transition: transform 0.3s; }
.nav__burger[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav__burger[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }
.nav__mobile {
  pointer-events: auto;
  display: none;
  flex-direction: column;
  gap: 18px;
  margin-top: 12px;
  padding: 24px;
  width: calc(100% - 32px);
  background: var(--black);
  color: var(--white);
  border-radius: 24px;
  font-size: 1.2rem;
}
.nav__mobile.is-open { display: flex; }

@media (max-width: 860px) {
  .nav__links, .nav__cta { display: none; }
  .nav__burger { display: flex; }
  .nav__pill { padding: 6px 6px 6px 20px; gap: 16px; }
}

/* ==========================================================================
   HERO
   ========================================================================== */
.hero {
  position: relative;
  height: 100svh;
  min-height: 560px;
  background: var(--black);
  overflow: hidden;
}
.hero__media { position: absolute; inset: 0; }
/* Three drifting colour fields stand in for the hero video. Replace with <video>. */
.hero__tile {
  position: absolute;
  width: 70vmax; height: 70vmax;
  border-radius: 50%;
  filter: blur(80px);
  opacity: 0.85;
  animation: drift 18s ease-in-out infinite alternate;
}
.hero__tile--1 { background: var(--primary); top: -20%; left: -10%; }
.hero__tile--2 { background: var(--blue); bottom: -30%; right: -10%; animation-delay: -6s; }
.hero__tile--3 { top: 30%; left: 40%; width: 40vmax; height: 40vmax; opacity: 0.6; animation-delay: -12s; }
@keyframes drift {
  from { transform: translate(0, 0) scale(1); }
  to   { transform: translate(8vw, -6vh) scale(1.15); }
}
.hero__grain {
  position: absolute; inset: 0;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)' opacity='0.35'/></svg>");
  mix-blend-mode: soft-light;
  opacity: 0.6;
}
/* ---------- Voices overlay ---------- */
.hero__voice {
  position: absolute;
  inset: 0;
  z-index: 2;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 18px;
  padding: 0 var(--gutter);
  text-align: center;
  color: var(--white);
}
.hero__eyebrow { opacity: 0.7; }
.voice__tag {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 8px 16px 8px 12px;
  border-radius: var(--pill);
  background: rgba(0,0,0,0.35);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
}
.voice__who {
  transition: opacity 0.35s var(--ease);
  font-family: var(--font-mono), 'Noto Sans Devanagari', 'Noto Sans Tamil', 'Noto Sans Telugu',
    'Noto Sans Bengali', 'Noto Sans Gujarati', 'Noto Sans Kannada', 'Noto Sans Malayalam',
    'Noto Sans Gurmukhi', 'Noto Sans Oriya', monospace;
}
.voice__who [lang] { text-transform: none; letter-spacing: 0; }
.voice__who.is-out { opacity: 0; }
/* "talking" equaliser */
.voice__eq { display: inline-flex; align-items: flex-end; gap: 3px; height: 16px; }
.voice__eq i {
  display: block;
  width: 3px;
  height: 100%;
  border-radius: 2px;
  background: var(--lime);
  transform-origin: bottom;
  animation: eq 0.9s ease-in-out infinite;
}
.voice__eq i:nth-child(1) { animation-delay: -0.1s; }
.voice__eq i:nth-child(2) { animation-delay: -0.4s; }
.voice__eq i:nth-child(3) { animation-delay: -0.7s; }
.voice__eq i:nth-child(4) { animation-delay: -0.3s; }
.voice__eq i:nth-child(5) { animation-delay: -0.55s; }
@keyframes eq {
  0%, 100% { transform: scaleY(0.25); }
  50%      { transform: scaleY(1); }
}
.hero__headline {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.05em;
  max-width: 1200px;
  text-shadow: 0 10px 60px rgba(0,0,0,0.35);
}
.hero__line {
  font-size: clamp(1.5rem, 3.6vw, 3.2rem);
  opacity: 0.9;
}
.voice__word-wrap {
  display: grid;
  place-items: center;
  overflow: hidden;
  padding: 0.12em 0.2em;
  margin: -0.06em 0;
  font-size: clamp(2.4rem, 7.2vw, 6.6rem);
  min-height: 2.2em; /* reserve two lines so short/long places don't jump the layout */
}
.voice__word {
  display: block;
  line-height: 0.98;
  color: var(--lime);
  text-wrap: balance;
  transition: transform 0.55s var(--ease), opacity 0.45s var(--ease), filter 0.45s var(--ease);
}
.voice__word.is-out { transform: translateY(-110%) skewY(-4deg); opacity: 0; filter: blur(6px); }
.voice__word.is-in  { transform: translateY(110%) skewY(4deg); opacity: 0; filter: blur(6px); transition: none; }
.voice__lang { opacity: 0.7; transition: opacity 0.35s var(--ease); }
.voice__lang.is-out { opacity: 0; }

/* accent colour follows the language */
.hero__tile { transition: background-color 1.2s var(--ease); }
.hero__tile--3 { background: var(--hero-accent, var(--lime)); }

.hero__scroll-hint {
  position: absolute;
  bottom: 28px; left: 50%;
  transform: translateX(-50%);
  color: var(--white);
  opacity: 0.7;
  animation: bob 2s ease-in-out infinite;
}
@keyframes bob { 50% { transform: translate(-50%, 6px); } }

/* ---------- Intro headline ---------- */
.intro {
  padding: clamp(80px, 12vw, 160px) var(--gutter) clamp(60px, 8vw, 120px);
  text-align: center;
  max-width: var(--max);
  margin: 0 auto;
}
.intro h1 span { display: block; }
.intro__copy {
  max-width: 700px;
  margin: 32px auto 0;
  font-size: clamp(1rem, 1.3vw, 1.15rem);
  color: var(--grey-700);
}

/* ==========================================================================
   WORK
   ========================================================================== */
.work {
  padding: 0 var(--gutter) clamp(60px, 8vw, 120px);
  max-width: var(--max);
  margin: 0 auto;
}
.work__head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  padding-bottom: 24px;
}
.work__grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 14px;
}
.card {
  grid-column: span 2;
  position: relative;
  display: block;
  border-radius: var(--radius);
  overflow: hidden;
  aspect-ratio: 3 / 4;
  background: var(--black);
  color: var(--white);
}
.card--wide { grid-column: span 3; aspect-ratio: 16 / 10; }
.card__media {
  position: absolute; inset: 0;
  transition: transform 0.8s var(--ease);
}
.card:hover .card__media { transform: scale(1.05); }
.card__body {
  position: absolute; inset: auto 0 0 0;
  padding: 48px 20px 24px;
  text-align: center;
  background: linear-gradient(to top, rgba(0,0,0,0.85), rgba(0,0,0,0));
}
.card__client { opacity: 0.85; margin-bottom: 6px; }
.card__title { margin-bottom: 14px; }
.work__foot { display: flex; justify-content: center; padding-top: 40px; }

@media (max-width: 900px) {
  .work__grid { grid-template-columns: repeat(2, 1fr); }
  .card, .card--wide { grid-column: span 1; aspect-ratio: 3 / 4; }
}
@media (max-width: 520px) {
  .work__grid { grid-template-columns: 1fr; }
}

/* ==========================================================================
   TRUSTED
   ========================================================================== */
.trusted {
  border-top: 1px solid var(--grey-100);
  padding: clamp(60px, 8vw, 110px) var(--gutter);
  max-width: var(--max);
  margin: 0 auto;
  text-align: center;
}
.trusted__title {
  font-weight: 500;
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  line-height: 1.15;
  letter-spacing: -0.02em;
  margin-bottom: 56px;
}
.trusted__grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 32px 24px;
  align-items: center;
}
/* Placeholder wordmarks — swap for client <img> logos */
.logo {
  color: var(--grey-700);
  font-size: 1.25rem;
  opacity: 0.8;
  transition: opacity 0.2s;
}
.logo:hover { opacity: 1; }
.logo--serif { font-family: Georgia, 'Times New Roman', serif; font-style: italic; }
.logo--mono { font-family: var(--font-mono); letter-spacing: 0.2em; font-size: 1rem; }
.logo--heavy { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; }
.logo--script { font-family: 'Inter'; font-weight: 600; letter-spacing: -0.03em; }
@media (max-width: 900px) { .trusted__grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 520px) { .trusted__grid { grid-template-columns: repeat(2, 1fr); } }

/* ==========================================================================
   SERVICES
   ========================================================================== */
.services {
  background: var(--black);
  color: var(--white);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  text-align: center;
  overflow: hidden;
}
.services__title {
  font-weight: 500;
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  letter-spacing: -0.02em;
  margin-bottom: 48px;
}
.fan {
  position: relative;
  height: clamp(280px, 40vw, 520px);
  max-width: 1100px;
  margin: 0 auto 56px;
}
.fan__item {
  position: absolute;
  top: 50%;
  left: 50%;
  width: clamp(120px, 20vw, 260px);
  aspect-ratio: 3 / 4;
  border-radius: var(--radius);
  display: flex;
  align-items: flex-end;
  justify-content: center;
  padding-bottom: 18px;
  transform: translate(-50%, -50%) translateX(var(--x)) scale(var(--s)) rotate(var(--r));
  opacity: var(--o);
  box-shadow: 0 30px 60px rgba(0,0,0,0.5);
  transition: transform 0.6s var(--ease);
}
.fan__item span { position: relative; z-index: 1; }
.fan__item:nth-child(1) { --x: -220%; --s: 0.7; --r: -8deg; --o: 0.55; z-index: 1; }
.fan__item:nth-child(2) { --x: -110%; --s: 0.85; --r: -4deg; --o: 0.8; z-index: 2; }
.fan__item:nth-child(3) { --x: 0%; --s: 1; --r: 0deg; --o: 1; z-index: 3; }
.fan__item:nth-child(4) { --x: 110%; --s: 0.85; --r: 4deg; --o: 0.8; z-index: 2; }
.fan__item:nth-child(5) { --x: 220%; --s: 0.7; --r: 8deg; --o: 0.55; z-index: 1; }
.fan__item:hover { transform: translate(-50%, -50%) translateX(var(--x)) scale(calc(var(--s) * 1.06)) rotate(0deg); }
.services__copy {
  max-width: 720px;
  margin: 0 auto 32px;
  color: rgba(255,255,255,0.8);
  font-size: clamp(0.95rem, 1.2vw, 1.05rem);
}
.services .link-arrow { color: var(--white); }
@media (max-width: 700px) {
  .fan__item:nth-child(1) { --x: -150%; }
  .fan__item:nth-child(2) { --x: -75%; }
  .fan__item:nth-child(4) { --x: 75%; }
  .fan__item:nth-child(5) { --x: 150%; }
}

/* ==========================================================================
   SHOWREEL
   ========================================================================== */
.showreel {
  background: var(--primary);
  color: var(--white);
  padding: clamp(80px, 12vw, 180px) var(--gutter);
  text-align: center;
}
.showreel__btn {
  position: relative;
  display: inline-block;
}
.showreel__play {
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 72px; height: 72px;
  border-radius: 50%;
  background: var(--lime);
  color: var(--black);
  display: flex; align-items: center; justify-content: center;
  transition: transform 0.35s var(--ease);
}
.showreel__play svg { margin-left: 4px; }
.showreel__btn:hover .showreel__play { transform: translate(-50%, -50%) scale(1.15); }

/* ==========================================================================
   STATS MARQUEE
   ========================================================================== */
.marquee-band {
  position: relative;
  background: var(--black);
  color: var(--white);
  padding: 48px 0;
  overflow: hidden;
}
.marquee-band__label {
  position: absolute;
  left: var(--gutter);
  top: 50%;
  transform: translateY(-50%);
  z-index: 2;
  color: var(--lime);
  background: var(--black);
  padding: 8px 12px 8px 0;
}
.marquee { overflow: hidden; }
.marquee__track {
  display: flex;
  align-items: baseline;
  gap: 28px;
  width: max-content;
  padding: 6px 0;
  animation: scroll-x 40s linear infinite;
}
.marquee--b .marquee__track { animation-direction: reverse; animation-duration: 48s; }
.marquee__track .outline {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  text-transform: uppercase;
  font-size: clamp(2.4rem, 6vw, 5rem);
  line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1.5px var(--white);
  white-space: nowrap;
}
.marquee__track small { color: var(--grey-400); white-space: nowrap; margin-right: 28px; }
@keyframes scroll-x { to { transform: translateX(-50%); } }

/* ==========================================================================
   REACH (cities)
   ========================================================================== */
.reach {
  background: var(--primary);
  color: var(--white);
  padding: clamp(60px, 8vw, 110px) var(--gutter) 0;
  overflow: hidden;
}
.reach__title { text-align: center; }
.reach__body {
  position: relative;
  display: grid;
  grid-template-columns: 1fr minmax(280px, 640px) 1fr;
  align-items: end;
  gap: 32px;
  margin-top: 24px;
  height: clamp(420px, 50vw, 640px);
}
.reach__stat { max-width: 260px; padding-bottom: 48px; line-height: 1.6; }
.reach__stat--right { justify-self: end; text-align: right; }
.reach__globe {
  position: relative;
  height: 100%;
  overflow: hidden;
  -webkit-mask-image: linear-gradient(to bottom, transparent, black 20%, black 80%, transparent);
          mask-image: linear-gradient(to bottom, transparent, black 20%, black 80%, transparent);
}
.globe {
  position: absolute;
  left: 50%; bottom: -30%;
  width: 120%;
  aspect-ratio: 1;
  transform: translateX(-50%);
  border-radius: 50%;
  background:
    radial-gradient(circle at 35% 35%, rgba(255,255,255,0.35), transparent 45%),
    radial-gradient(circle at 60% 70%, rgba(0,0,0,0.25), transparent 50%),
    var(--primary-deep);
  opacity: 0.85;
}
.reach__list {
  position: relative;
  text-align: center;
  font-size: clamp(1.6rem, 3.6vw, 3rem);
  font-weight: 500;
  line-height: 1.5;
  letter-spacing: -0.02em;
  animation: scroll-y 40s linear infinite;
}
@keyframes scroll-y { to { transform: translateY(-50%); } }
@media (max-width: 860px) {
  .reach__body { grid-template-columns: 1fr; height: auto; }
  .reach__globe { height: 380px; }
  .reach__stat, .reach__stat--right { max-width: none; justify-self: start; text-align: left; padding-bottom: 24px; }
}

/* ==========================================================================
   NEWS / INSIGHTS
   ========================================================================== */
.news {
  padding: clamp(60px, 8vw, 110px) 0 clamp(60px, 8vw, 110px) var(--gutter);
  max-width: var(--max);
  margin: 0 auto;
  overflow: hidden;
}
.news__head {
  display: flex;
  align-items: center;
  gap: 32px;
  padding-right: var(--gutter);
  margin-bottom: 32px;
}
.news__nav { margin-left: auto; display: flex; gap: 10px; }
.news__arrow {
  width: 48px; height: 48px;
  border-radius: 50%;
  border: 1px solid var(--grey-100);
  font-size: 1.1rem;
  transition: background 0.2s, color 0.2s;
}
.news__arrow:hover { background: var(--black); color: var(--white); }
.news__track {
  display: flex;
  gap: 20px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scrollbar-width: none;
  padding-right: var(--gutter);
}
.news__track::-webkit-scrollbar { display: none; }
.post {
  flex: 0 0 clamp(260px, 30vw, 400px);
  scroll-snap-align: start;
}
.post__media {
  aspect-ratio: 4 / 3;
  border-radius: var(--radius);
  margin-bottom: 16px;
  transition: transform 0.6s var(--ease);
}
.post:hover .post__media { transform: translateY(-4px); }
.post__title { font-weight: 500; font-size: 1.05rem; line-height: 1.35; margin-bottom: 8px; }
.post__date { font-size: 0.85rem; color: var(--grey-400); }

/* ==========================================================================
   FOOTER
   ========================================================================== */
.footer {
  background: var(--black);
  color: var(--white);
  padding: 48px var(--gutter) 32px;
}
.footer__social {
  display: flex;
  align-items: center;
  gap: 40px;
  flex-wrap: wrap;
  padding-bottom: 48px;
}
.footer__follow { font-size: 0.95rem; opacity: 0.8; }
.footer__socials { display: flex; gap: 24px; flex-wrap: wrap; }
.footer__socials a { text-decoration: underline; text-underline-offset: 0.3em; }
.footer__newsletter { margin-left: auto; }
.footer__main {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  padding: 24px 0 56px;
}
.footer__title {
  font-weight: 500;
  font-size: clamp(2.6rem, 6vw, 5.2rem);
  line-height: 1.05;
  letter-spacing: -0.03em;
}
.footer__logo {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 110%;
  font-size: clamp(3rem, 8vw, 6.5rem);
  letter-spacing: -0.04em;
  line-height: 1;
}
.footer__grid {
  display: grid;
  grid-template-columns: 1.2fr 1.2fr 1fr 1fr auto;
  gap: 32px;
  padding: 40px 0;
  border-top: 1px solid rgba(255,255,255,0.12);
}
.footer__addr { color: var(--primary-soft); font-size: 0.92rem; line-height: 1.6; }
.footer__addr strong { display: block; margin-bottom: 8px; font-weight: 500; }
.footer__links { display: flex; flex-direction: column; gap: 14px; }
.footer__links a { text-decoration: underline; text-underline-offset: 0.3em; opacity: 0.9; }
.footer__links a:hover { opacity: 1; }
.footer__legal {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  padding-top: 24px;
  color: var(--grey-400);
  font-size: 0.7rem;
}
@media (max-width: 860px) {
  .footer__grid { grid-template-columns: 1fr 1fr; }
  .footer__newsletter { margin-left: 0; }
  .footer__main { flex-direction: column; align-items: flex-start; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hero__tile, .marquee__track, .reach__list, .hero__scroll-hint, .voice__eq i { animation: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ==========================================================================
   TWO DOORS (brands / creators)
   ========================================================================== */
.doors {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  padding: 0 var(--gutter) clamp(60px, 8vw, 110px);
  max-width: var(--max);
  margin: 0 auto;
}
.door {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 18px;
  padding: clamp(28px, 4vw, 56px);
  border-radius: 16px;
  min-height: 360px;
  transition: transform 0.4s var(--ease);
}
.door:hover { transform: translateY(-4px); }
.door--brand { background: var(--primary); color: var(--white); }
.door--creator { background: var(--black); color: var(--white); }
.door__kicker { opacity: 0.7; }
.door__copy { max-width: 42ch; opacity: 0.85; margin-bottom: auto; }
.btn--lime { background: var(--lime); color: var(--black); }
.btn--lime:hover { background: #d4ff7a; }
.nav__join { color: var(--lime); }
@media (max-width: 760px) { .doors { grid-template-columns: 1fr; } }

/* ---------- Hero: multilingual slot ---------- */
/* Archivo for Latin; each Noto family picks up its own script */
.voice__word {
  font-family: var(--font-display), 'Noto Sans Devanagari', 'Noto Sans Tamil', 'Noto Sans Telugu',
    'Noto Sans Bengali', 'Noto Sans Gujarati', 'Noto Sans Kannada', 'Noto Sans Malayalam',
    'Noto Sans Gurmukhi', 'Noto Sans Oriya', 'Noto Sans Ol Chiki', sans-serif;
  font-weight: 800;
  line-height: 1.15;            /* Indic scripts need more room for ascenders and matras */
}
.voice__word:lang(en) { font-weight: 900; line-height: 0.98; }
.voice__meaning {
  display: block;
  margin-top: 2px;
  opacity: 0.75;
  transition: opacity 0.35s var(--ease);
}
.voice__meaning.is-out { opacity: 0; }
.voice__word-wrap { min-height: 2.4em; }

/* ==========================================================================
   HERO TICKER — creators flooding the feed
   ========================================================================== */
.hero__ticker {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  z-index: 3;
  padding: 14px 0;
  background: rgba(0,0,0,0.45);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-top: 1px solid rgba(255,255,255,0.1);
  overflow: hidden;
  color: var(--white);
}
.hero__ticker-track {
  display: flex;
  gap: 48px;
  width: max-content;
  animation: scroll-x 60s linear infinite;
  font-family: var(--font-mono);
  font-size: 0.8rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  white-space: nowrap;
}
.hero__ticker-track span::before { content: '\2726'; margin-right: 48px; color: var(--lime); }
.hero__ticker-track b {
  font-family: 'Noto Sans Devanagari', 'Noto Sans Tamil', 'Noto Sans Telugu', 'Noto Sans Bengali',
    'Noto Sans Gujarati', 'Noto Sans Kannada', 'Noto Sans Malayalam', 'Noto Sans Gurmukhi', 'Noto Sans Oriya', sans-serif;
  font-weight: 800;
  font-size: 1.05rem;
  color: var(--lime);
  text-transform: none;
  letter-spacing: 0;
  margin-right: 0.35em;
}
.intro__copy em, .story em { font-style: normal; font-weight: 600; color: var(--primary); }

/* ==========================================================================
   STORY
   ========================================================================== */
.story {
  background: var(--primary);
  color: var(--white);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}
.story__inner { max-width: var(--max); margin: 0 auto; }
.story__kicker { color: var(--lime); margin-bottom: 20px; }
.story h2 { max-width: 16ch; }
.story h2 em { color: var(--lime); font-style: normal; }
.story__cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(24px, 4vw, 64px);
  margin-top: 48px;
}
.story__copy {
  font-size: clamp(1.02rem, 1.35vw, 1.2rem);
  line-height: 1.65;
  color: rgba(255,255,255,0.88);
}
.story__copy em { color: var(--lime); }
.story__facts {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 64px;
  padding-top: 32px;
  border-top: 1px solid rgba(255,255,255,0.2);
}
.story__facts strong {
  display: block;
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  font-size: clamp(2rem, 4vw, 3.4rem);
  line-height: 1;
  margin-bottom: 8px;
  color: var(--lime);
}
@media (max-width: 860px) {
  .story__cols { grid-template-columns: 1fr; }
  .story__facts { grid-template-columns: repeat(2, 1fr); }
}

/* ==========================================================================
   CREATOR STYLES
   ========================================================================== */
.styles {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  max-width: var(--max);
  margin: 0 auto;
}
.styles__head {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: end;
  margin-bottom: 48px;
}
.styles__intro { max-width: 46ch; color: var(--grey-700); font-size: 1.05rem; }
.styles__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}
.style {
  position: relative;
  padding: 24px;
  border-radius: 12px;
  background: var(--off-white);
  border: 1px solid var(--grey-100);
  min-height: 190px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: transform 0.35s var(--ease), background 0.35s var(--ease), color 0.35s var(--ease);
}
.style:hover { background: var(--black); color: var(--white); transform: translateY(-4px); }
.style:hover .style__tag { color: var(--lime); }
.style:hover p { color: rgba(255,255,255,0.75); }
.style__tag { color: var(--primary); }
.style h3 { font-weight: 600; font-size: 1.15rem; line-height: 1.25; letter-spacing: -0.01em; }
.style h3 em { font-style: normal; color: var(--primary); }
.style:hover h3 em { color: var(--lime); }
.style p { font-size: 0.92rem; color: var(--grey-700); margin-top: auto; }
.styles__foot { margin-top: 32px; text-align: center; color: var(--grey-400); }
@media (max-width: 1100px) { .styles__grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 860px) { .styles__head { grid-template-columns: 1fr; } .styles__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .styles__grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   TRENDS & TROLLS
   ========================================================================== */
.pulse {
  background: var(--black);
  color: var(--white);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}
.pulse__head, .pulse__cols, .pulse__how { max-width: var(--max); margin: 0 auto; }
.pulse__kicker { color: var(--lime); margin-bottom: 20px; }
.pulse__intro { max-width: 52ch; margin-top: 20px; color: rgba(255,255,255,0.75); font-size: 1.05rem; }
.pulse__cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-top: 56px;
}
.pulse__col {
  padding: clamp(24px, 3vw, 40px);
  border-radius: 16px;
  border: 1px solid rgba(255,255,255,0.12);
}
.pulse__col--trends { background: rgba(190,244,82,0.06); }
.pulse__col--trolls { background: rgba(77,53,148,0.35); }
.pulse__title {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: 1.3rem;
  margin-bottom: 24px;
}
.pulse__dot {
  width: 10px; height: 10px;
  border-radius: 50%;
  background: var(--lime);
  box-shadow: 0 0 0 0 rgba(190,244,82,0.6);
  animation: pulse 1.8s ease-out infinite;
}
.pulse__dot--troll { background: var(--primary-soft); box-shadow: 0 0 0 0 rgba(122,95,209,0.6); animation-name: pulse-purple; }
@keyframes pulse        { to { box-shadow: 0 0 0 12px rgba(190,244,82,0); } }
@keyframes pulse-purple { to { box-shadow: 0 0 0 12px rgba(122,95,209,0); } }
.pulse__list { display: flex; flex-direction: column; }
.pulse__list li {
  display: grid;
  grid-template-columns: 88px 1fr;
  gap: 16px;
  padding: 14px 0;
  border-top: 1px solid rgba(255,255,255,0.1);
  font-size: 1rem;
  line-height: 1.4;
}
.pulse__list li .mono { color: var(--grey-400); padding-top: 3px; }
.pulse__note { margin-top: 24px; color: rgba(255,255,255,0.7); font-size: 0.95rem; }
.pulse__how {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-top: 14px;
}
.pulse__how li {
  padding: 24px;
  border-radius: 16px;
  background: var(--primary);
}
.pulse__how strong {
  display: block;
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  text-transform: uppercase;
  font-size: clamp(1.4rem, 2.4vw, 2rem);
  line-height: 1;
  margin-bottom: 10px;
  color: var(--lime);
}
.pulse__how span { font-size: 0.95rem; color: rgba(255,255,255,0.85); }
@media (max-width: 860px) {
  .pulse__cols, .pulse__how { grid-template-columns: 1fr; }
  .pulse__list li { grid-template-columns: 72px 1fr; }
}
@media (prefers-reduced-motion: reduce) {
  .hero__ticker-track, .pulse__dot { animation: none; }
}

/* ==========================================================================
   GLOBAL PROOF (industry case studies)
   ========================================================================== */
.proof {
  background: var(--off-white);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}
.proof__head, .proof__grid, .proof__note { max-width: var(--max); margin-left: auto; margin-right: auto; }
.proof__kicker { color: var(--primary); margin-bottom: 20px; }
.proof__intro { max-width: 60ch; margin-top: 20px; color: var(--grey-700); font-size: 1.05rem; }
.proof__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-top: 48px;
}
.case {
  display: flex;
  flex-direction: column;
  gap: 14px;
  padding: 28px;
  border-radius: 14px;
  background: var(--white);
  border: 1px solid var(--grey-100);
  transition: transform 0.35s var(--ease), box-shadow 0.35s var(--ease);
}
.case:hover { transform: translateY(-4px); box-shadow: 0 20px 40px rgba(77,53,148,0.12); }
.case--india { border-top: 4px solid var(--primary); }
.case__top { display: flex; flex-direction: column; gap: 4px; padding-bottom: 12px; border-bottom: 1px solid var(--grey-100); }
.case__brand {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: 1.15rem;
  line-height: 1.1;
}
.case__meta { color: var(--grey-400); }
.case__what { font-size: 0.98rem; line-height: 1.5; }
.case__result { font-size: 0.95rem; line-height: 1.5; color: var(--grey-700); }
.case__takeaway {
  margin-top: auto;
  padding: 14px;
  border-radius: 10px;
  background: var(--primary);
  color: var(--white);
  font-size: 0.92rem;
  line-height: 1.45;
}
.case__takeaway .mono { display: block; color: var(--lime); margin-bottom: 6px; }
.proof__note { margin-top: 28px; color: var(--grey-400); text-align: center; }
@media (max-width: 1000px) { .proof__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px)  { .proof__grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   CASE-STUDY DETAIL PAGES (cases/*.html)
   ========================================================================== */
.case-page { background: var(--white); }
.cp-hero {
  background: var(--black);
  color: var(--white);
  padding: calc(96px + 6vw) var(--gutter) clamp(56px, 7vw, 96px);
}
.cp-hero--india { background: var(--primary); }
.cp-hero > * { max-width: var(--max); margin-left: auto; margin-right: auto; }
.cp-hero__crumb { color: var(--lime); margin-bottom: 24px; }
.cp-hero__crumb a { text-decoration: underline; text-underline-offset: 0.3em; }
.cp-hero h1 { max-width: 14ch; }
.cp-hero__hook {
  max-width: 36ch;
  margin-top: 28px;
  font-size: clamp(1.15rem, 1.8vw, 1.6rem);
  line-height: 1.35;
  font-weight: 500;
  letter-spacing: -0.01em;
}
.cp-hero__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 32px;
  margin-top: 40px;
  padding-top: 24px;
  border-top: 1px solid rgba(255,255,255,0.2);
}
.cp-hero__meta span { display: block; color: rgba(255,255,255,0.55); margin-bottom: 6px; }
.cp-notice {
  max-width: var(--max);
  margin: 0 auto;
  padding: 16px var(--gutter);
  background: var(--lime);
  color: var(--black);
  text-transform: none;
  letter-spacing: 0.02em;
  font-size: 0.82rem;
}
.cp-story {
  max-width: 760px;
  margin: 0 auto;
  padding: clamp(56px, 7vw, 96px) var(--gutter) 0;
}
.cp-block { padding: 32px 0; border-top: 1px solid var(--grey-100); }
.cp-block:first-child { border-top: 0; padding-top: 0; }
.cp-block__label { color: var(--primary); margin-bottom: 14px; }
.cp-block p { font-size: clamp(1.05rem, 1.35vw, 1.2rem); line-height: 1.7; color: var(--ink); }
.cp-block--take {
  margin-top: 16px;
  padding: 32px;
  border-radius: 16px;
  background: var(--primary);
  color: var(--white);
  border-top: 0;
}
.cp-block--take .cp-block__label { color: var(--lime); }
.cp-block--take p { color: var(--white); }
.cp-sources {
  max-width: 760px;
  margin: 0 auto;
  padding: clamp(56px, 7vw, 96px) var(--gutter);
}
.cp-sources__note { margin: 16px 0 28px; color: var(--grey-700); font-size: 0.95rem; line-height: 1.6; }
.cp-sources__note a { text-decoration: underline; text-underline-offset: 0.3em; }
.cp-sources__list { padding-left: 1.4em; display: flex; flex-direction: column; gap: 16px; }
.cp-sources__list li { line-height: 1.5; }
.cp-sources__list a { text-decoration: underline; text-underline-offset: 0.3em; color: var(--primary); }
.cp-sources__list .mono { display: block; margin-top: 4px; color: var(--grey-400); }
.cp-pager {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  max-width: var(--max);
  margin: 0 auto 14px;
  padding: 0 var(--gutter);
}
.cp-pager__link {
  display: flex;
  flex-direction: column;
  gap: 8px;
  padding: 24px;
  border-radius: 12px;
  background: var(--off-white);
  border: 1px solid var(--grey-100);
  transition: background 0.3s var(--ease), color 0.3s var(--ease);
}
.cp-pager__link:hover { background: var(--black); color: var(--white); }
.cp-pager__link--next { text-align: right; align-items: flex-end; }
.cp-pager__link strong { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1.1rem; }
.case-page .doors { padding-top: 0; }
.case-page .footer { padding-top: 24px; }
.case-page .footer__legal a { text-decoration: underline; text-underline-offset: 0.3em; }
@media (max-width: 640px) { .cp-pager { grid-template-columns: 1fr; } .cp-pager__link--next { text-align: left; align-items: flex-start; } }
.case__more { margin-top: 4px; color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.case .case__takeaway { margin-top: auto; }

/* ==========================================================================
   ONE SHUTTER OR 400 STORES (bazaar ledger)
   ========================================================================== */
.bazaar {
  background: var(--white);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}
.bazaar__head, .ledger, .bazaar__foot { max-width: var(--max); margin-left: auto; margin-right: auto; }
.bazaar__kicker { color: var(--primary); margin-bottom: 20px; }
.bazaar h2 { max-width: 18ch; }
.bazaar__intro { max-width: 64ch; margin-top: 24px; font-size: clamp(1.02rem, 1.3vw, 1.15rem); line-height: 1.65; color: var(--grey-700); }
.bazaar__intro em { font-style: normal; font-weight: 600; color: var(--primary); }
.ledger { margin-top: 56px; border-top: 2px solid var(--black); }
.ledger__row {
  display: grid;
  grid-template-columns: 1fr 1.3fr 1fr;
  gap: 24px;
  align-items: center;
  padding: 28px 0;
  border-bottom: 1px solid var(--grey-100);
}
.ledger__small, .ledger__big { display: flex; flex-direction: column; gap: 6px; }
.ledger__big { text-align: right; align-items: flex-end; }
.ledger__small .mono, .ledger__big .mono { color: var(--grey-400); }
.ledger__small strong, .ledger__big strong {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: clamp(1rem, 1.5vw, 1.3rem);
  line-height: 1.1;
}
.ledger__small em, .ledger__big em { font-style: normal; font-size: 0.9rem; color: var(--grey-700); line-height: 1.4; }
.ledger__big em { max-width: 30ch; }
.ledger__line { display: flex; flex-direction: column; align-items: center; gap: 8px; text-align: center; position: relative; }
.ledger__line::before, .ledger__line::after {
  content: '';
  position: absolute; top: 50%;
  width: 18px; height: 1px;
  background: var(--grey-400);
}
.ledger__line::before { left: -21px; }
.ledger__line::after  { right: -21px; }
.bubble {
  display: inline-block;
  padding: 12px 18px;
  border-radius: 18px 18px 18px 4px;
  background: var(--primary);
  color: var(--white);
  font-size: clamp(0.95rem, 1.2vw, 1.08rem);
  line-height: 1.4;
  font-weight: 500;
  max-width: 34ch;
}
.ledger__who { color: var(--grey-400); }
.bazaar__foot { margin-top: 48px; text-align: center; }
.bazaar__close { max-width: 56ch; margin: 0 auto; font-size: clamp(1.1rem, 1.6vw, 1.4rem); line-height: 1.5; }
.bazaar__close strong { color: var(--primary); font-weight: 600; }
.bazaar__note { margin-top: 20px; color: var(--grey-400); }
@media (max-width: 900px) {
  .ledger__row { grid-template-columns: 1fr; gap: 14px; padding: 24px 0; }
  .ledger__big { text-align: left; align-items: flex-start; }
  .ledger__line { align-items: flex-start; text-align: left; }
  .ledger__line::before, .ledger__line::after { display: none; }
  .bubble { border-radius: 4px 18px 18px 18px; }
}

/* ---------- Platform section additions ---------- */
.services__kicker { color: var(--lime); margin-bottom: 16px; }
.platform__steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 14px;
  max-width: 1100px;
  margin: 0 auto 36px;
  text-align: left;
}
.platform__steps li {
  padding: 18px;
  border-radius: 12px;
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.1);
  display: flex; flex-direction: column; gap: 8px;
}
.platform__steps strong {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: 0.95rem;
  color: var(--lime);
}
.platform__steps span { font-size: 0.86rem; line-height: 1.45; color: rgba(255,255,255,0.75); }
@media (max-width: 1000px) { .platform__steps { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 640px)  { .platform__steps { grid-template-columns: 1fr; } }

/* ==========================================================================
   INDUSTRIES
   ========================================================================== */
.industries {
  background: var(--off-white);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}
.industries__head, .industries__grid, .industries__foot { max-width: var(--max); margin-left: auto; margin-right: auto; }
.industries__kicker { color: var(--primary); margin-bottom: 20px; }
.industries h2 { max-width: 20ch; }
.industries__intro { max-width: 60ch; margin-top: 24px; color: var(--grey-700); font-size: 1.05rem; line-height: 1.6; }
.industries__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-top: 48px;
}
.ind {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 12px;
  padding: 28px 28px 24px;
  border-radius: 14px;
  background: var(--white);
  border: 1px solid var(--grey-100);
  transition: transform 0.35s var(--ease), box-shadow 0.35s var(--ease);
}
.ind:hover { transform: translateY(-4px); box-shadow: 0 20px 40px rgba(77,53,148,0.12); }
.ind__num { color: var(--grey-400); }
.ind h3 {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: 1.15rem;
  line-height: 1.1;
}
.ind__use { font-size: 0.98rem; line-height: 1.5; }
.ind__who, .ind__where { font-size: 0.88rem; line-height: 1.45; color: var(--grey-700); }
.ind__who { margin-top: auto; padding-top: 12px; border-top: 1px solid var(--grey-100); }
.ind__who .mono, .ind__where .mono { display: block; color: var(--primary); margin-bottom: 2px; }
.industries__foot { margin-top: 48px; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px; }
.industries__close { font-size: clamp(1.05rem, 1.5vw, 1.3rem); max-width: 40ch; }
@media (max-width: 1000px) { .industries__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px)  { .industries__grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   HYPERLOCAL (intent → activation)
   ========================================================================== */
.hyper {
  background: var(--primary);
  color: var(--white);
  padding: clamp(80px, 10vw, 140px) var(--gutter) 0;
  overflow: hidden;
}
.hyper__head, .hyper__demo, .hyper__facts { max-width: var(--max); margin-left: auto; margin-right: auto; }
.hyper__kicker { color: var(--lime); margin-bottom: 20px; }
.hyper h2 { max-width: 16ch; }
.hyper__intro { max-width: 62ch; margin-top: 24px; font-size: clamp(1.02rem, 1.3vw, 1.15rem); line-height: 1.65; color: rgba(255,255,255,0.88); }
.hyper__demo {
  display: grid;
  grid-template-columns: 1.1fr auto 1fr;
  gap: 24px;
  align-items: center;
  margin-top: 56px;
}
.intent {
  padding: clamp(24px, 3vw, 40px);
  border-radius: 16px;
  background: var(--white);
  color: var(--black);
}
.intent__label { color: var(--grey-400); margin-bottom: 16px; }
.intent__sentence {
  font-size: clamp(1.3rem, 2.2vw, 2rem);
  line-height: 1.45;
  font-weight: 500;
  letter-spacing: -0.01em;
}
.intent__sentence mark {
  background: var(--lime);
  color: var(--black);
  padding: 0.05em 0.3em;
  border-radius: 6px;
  box-decoration-break: clone;
  -webkit-box-decoration-break: clone;
}
.intent__arrow {
  font-size: 2rem;
  color: var(--lime);
  transform: rotate(-90deg);
}
.activation {
  padding: clamp(24px, 3vw, 40px);
  border-radius: 16px;
  background: var(--black);
  color: var(--white);
}
.activation__label { color: var(--lime); margin-bottom: 16px; }
.activation__list { display: flex; flex-direction: column; }
.activation__list li {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 14px;
  padding: 12px 0;
  border-top: 1px solid rgba(255,255,255,0.12);
  font-size: 0.95rem;
  line-height: 1.4;
}
.activation__list strong {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: 1rem;
  color: var(--lime);
}
.activation__list span { color: rgba(255,255,255,0.8); }
.activation__note { margin-top: 14px; color: var(--grey-400); }
.hyper__facts {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 56px;
  padding-top: 32px;
  border-top: 1px solid rgba(255,255,255,0.2);
}
.hyper__facts strong {
  display: block;
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 120%;
  text-transform: uppercase;
  font-size: 1.1rem;
  margin-bottom: 8px;
  color: var(--lime);
}
.hyper__facts span { font-size: 0.95rem; line-height: 1.5; color: rgba(255,255,255,0.85); }
.hyper__strip {
  margin-top: 56px;
  padding: 16px 0;
  border-top: 1px solid rgba(255,255,255,0.2);
  overflow: hidden;
}
.hyper__strip-track {
  display: flex;
  gap: 40px;
  width: max-content;
  animation: scroll-x 70s linear infinite;
  font-family: var(--font-mono);
  font-size: 0.85rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.75);
  white-space: nowrap;
}
.hyper__strip-track span::before { content: '\25CF'; color: var(--lime); margin-right: 12px; font-size: 0.6em; vertical-align: middle; }
@media (max-width: 960px) {
  .hyper__demo { grid-template-columns: 1fr; }
  .intent__arrow { transform: none; text-align: center; }
  .hyper__facts { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .hyper__facts { grid-template-columns: 1fr; }
  .activation__list li { grid-template-columns: 1fr; gap: 4px; }
}
@media (prefers-reduced-motion: reduce) { .hyper__strip-track { animation: none; } }

/* ==========================================================================
   ICONS — single-weight line icons, inherit currentColor
   ========================================================================== */
.ico {
  width: 22px; height: 22px;
  flex: 0 0 auto;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.75;
  stroke-linecap: round;
  stroke-linejoin: round;
  vertical-align: middle;
}
.ico--sm { width: 16px; height: 16px; }
.ico--xs { width: 14px; height: 14px; stroke-width: 2; }
.ico--lime { color: var(--lime); }
.platform__steps li .ico { margin-bottom: 4px; }
.hyper__facts li .ico { margin-bottom: 10px; display: block; }
.pulse__how li .ico { margin-bottom: 10px; display: block; }
.pulse__title .ico { width: 20px; height: 20px; }
.door__kicker { display: inline-flex; align-items: center; gap: 8px; }
.ind h3 { display: flex; align-items: center; gap: 10px; }
.ind h3 .ico { color: var(--primary); }
.ind:hover h3 .ico { color: var(--primary-soft); }

/* ==========================================================================
   PRODUCT MOCK-UPS (platform section)
   ========================================================================== */
.product {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 14px;
  max-width: 1240px;
  margin: 0 auto 48px;
  text-align: left;
}
.mock {
  display: flex;
  flex-direction: column;
  border-radius: 14px;
  background: var(--white);
  color: var(--black);
  overflow: hidden;
  min-height: 300px;
  box-shadow: 0 30px 60px rgba(0,0,0,0.45);
  transition: transform 0.4s var(--ease);
}
.mock:hover { transform: translateY(-6px); }
.mock__head {
  display: flex; align-items: center; gap: 8px;
  padding: 12px 14px;
  background: var(--primary);
  color: var(--white);
  font-family: var(--font-mono);
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.mock__head .ico { width: 16px; height: 16px; color: var(--lime); }
.mock__body { padding: 14px; display: flex; flex-direction: column; gap: 10px; flex: 1; font-size: 0.8rem; }
.mock__foot { margin-top: auto; padding-top: 10px; border-top: 1px solid var(--grey-100); font-family: var(--font-mono); font-size: 0.66rem; letter-spacing: 0.04em; color: var(--grey-400); text-transform: uppercase; }
.mock__q { font-weight: 600; font-size: 0.9rem; }
.chips { display: flex; flex-wrap: wrap; gap: 6px; }
.chip { padding: 5px 9px; border-radius: 999px; border: 1px dashed var(--grey-400); font-size: 0.72rem; color: var(--grey-700); }
.chip--on { background: var(--lime); border: 1px solid var(--lime); color: var(--black); font-weight: 500; }
.mock__cta { margin-top: auto; padding: 9px 12px; border-radius: 8px; background: var(--black); color: var(--white); font-size: 0.78rem; font-weight: 500; text-align: center; }
.mock__row { display: flex; align-items: center; justify-content: space-between; gap: 8px; }
.mock__title { font-weight: 600; font-size: 0.86rem; }
.mock__toggle { display: inline-flex; align-items: center; gap: 4px; font-family: var(--font-mono); font-size: 0.62rem; color: var(--grey-400); }
.mock__toggle b { font-weight: 500; }
.mock__toggle b.on { color: var(--primary); }
.mock__toggle i { width: 22px; height: 12px; border-radius: 999px; background: var(--primary); position: relative; }
.mock__toggle i::after { content: ''; position: absolute; right: 2px; top: 2px; width: 8px; height: 8px; border-radius: 50%; background: var(--white); }
.sk { height: 8px; border-radius: 4px; background: var(--grey-100); }
.sk--90 { width: 90%; } .sk--80 { width: 80%; } .sk--70 { width: 70%; }
.dodont { display: flex; flex-direction: column; gap: 6px; margin-top: 4px; font-size: 0.74rem; }
.dodont li { display: flex; align-items: center; gap: 6px; }
.dodont .do .ico, .dodont li.do .ico { color: #2d6a1f; }
.dodont li.dont .ico { color: #c0392b; }
.posts { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; }
.post-tile { position: relative; aspect-ratio: 3/4; border-radius: 6px; overflow: hidden; }
.post-tile .tag { position: absolute; left: 5px; top: 5px; padding: 2px 5px; border-radius: 4px; background: rgba(0,0,0,0.6); color: var(--white); font-family: var(--font-mono); font-size: 0.55rem; text-transform: uppercase; letter-spacing: 0.04em; }
.post-tile .live { position: absolute; right: 5px; bottom: 5px; padding: 2px 5px; border-radius: 4px; background: var(--lime); color: var(--black); font-family: var(--font-mono); font-size: 0.55rem; text-transform: uppercase; }
.post-tile .live--soon { background: rgba(255,255,255,0.85); }
.t1 { background: linear-gradient(160deg, #7a5fd1, #2b0f4d); } .t2 { background: linear-gradient(160deg, #1f8a70, #0b3d2e); } .t3 { background: linear-gradient(160deg, #ffd166, #b3590c); }
.t4 { background: linear-gradient(160deg, #6fb1ff, #0b2a4a); } .t5 { background: linear-gradient(160deg, #ef476f, #7a1d3a); } .t6 { background: linear-gradient(160deg, #bef452, #2d6a1f); }
.kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; }
.kpis div { padding: 8px; border-radius: 8px; background: var(--off-white); }
.kpis .mono { display: block; font-size: 0.58rem; color: var(--grey-400); }
.kpis strong { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; font-size: 1rem; color: var(--primary); }
.bars { display: flex; align-items: flex-end; gap: 5px; height: 70px; padding-top: 6px; }
.bars i { flex: 1; height: var(--h); border-radius: 3px 3px 0 0; background: var(--primary); opacity: 0.85; }
.bars i:nth-child(6) { background: var(--lime); opacity: 1; }
.payouts { display: flex; flex-direction: column; }
.payouts li { display: grid; grid-template-columns: 18px 1fr auto auto; align-items: center; gap: 8px; padding: 7px 0; border-top: 1px solid var(--grey-100); font-size: 0.72rem; }
.payouts li:first-child { border-top: 0; }
.av { width: 18px; height: 18px; border-radius: 50%; }
.av--1 { background: #7a5fd1; } .av--2 { background: #1f8a70; } .av--3 { background: #ffd166; } .av--4 { background: #ef476f; }
.payouts .who { font-family: var(--font-mono); font-size: 0.64rem; color: var(--grey-700); overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.payouts .amt { font-weight: 600; white-space: nowrap; }
.payouts .st { font-family: var(--font-mono); font-size: 0.58rem; text-transform: uppercase; padding: 2px 6px; border-radius: 4px; background: var(--grey-100); color: var(--grey-700); }
.payouts .st--paid { background: var(--lime); color: var(--black); }
@media (max-width: 1200px) { .product { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 760px)  { .product { grid-template-columns: 1fr; } .mock { min-height: 0; } }

/* ==========================================================================
   SUB-PAGES (policies, support, company, for-brands, creators)
   ========================================================================== */
.nav__logo--img img { display: block; height: 28px; width: auto; }
.nav__login { opacity: 0.7; }
.btn--ghost { border: 1px solid rgba(255,255,255,0.35); color: var(--white); background: transparent; }
.btn--ghost:hover { background: rgba(255,255,255,0.1); }
.sub-page .doors { padding-top: clamp(40px, 6vw, 80px); }

/* Page hero */
.pp-hero {
  background: var(--black);
  color: var(--white);
  padding: calc(96px + 4vw) var(--gutter) clamp(48px, 6vw, 80px);
}
.pp-hero--purple { background: var(--primary); }
.pp-hero--dark { background: var(--black); }
.pp-hero--tall { padding-bottom: clamp(56px, 8vw, 110px); }
.pp-hero > * { max-width: var(--max); margin-left: auto; margin-right: auto; }
.pp-hero h1 { max-width: 20ch; }
.pp-hero__crumb { color: var(--lime); margin-bottom: 20px; }
.pp-hero__crumb a { text-decoration: underline; text-underline-offset: 0.3em; }
.pp-hero__note { max-width: 62ch; margin-top: 22px; font-size: clamp(1.02rem, 1.4vw, 1.2rem); line-height: 1.55; color: rgba(255,255,255,0.85); }
.pp-hero__note a { text-decoration: underline; text-underline-offset: 0.3em; }
.pp-hero__meta { display: flex; flex-wrap: wrap; gap: 32px; margin-top: 36px; padding-top: 22px; border-top: 1px solid rgba(255,255,255,0.2); }
.pp-hero__meta span { display: block; color: rgba(255,255,255,0.55); margin-bottom: 6px; }
.pp-hero__meta a { text-decoration: underline; text-underline-offset: 0.3em; }
.pp-hero__ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.stat-strip { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 40px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.2); }
.stat-strip strong { display: block; font-family: var(--font-display); font-weight: 900; font-stretch: 125%; font-size: clamp(1.6rem, 3vw, 2.6rem); line-height: 1; margin-bottom: 6px; color: var(--lime); }
@media (max-width: 760px) { .stat-strip { grid-template-columns: repeat(2, 1fr); } }

/* Policy body + TOC */
.pp-body { display: grid; grid-template-columns: 260px 1fr; gap: clamp(32px, 5vw, 80px); max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.pp-toc { position: sticky; top: 96px; align-self: start; }
.pp-toc > .mono { color: var(--grey-400); margin-bottom: 12px; }
.pp-toc ol { list-style: none; display: flex; flex-direction: column; gap: 8px; border-left: 2px solid var(--grey-100); }
.pp-toc a { display: block; padding: 4px 0 4px 14px; margin-left: -2px; border-left: 2px solid transparent; font-size: 0.86rem; line-height: 1.35; color: var(--grey-700); }
.pp-toc a:hover, .pp-toc a.is-active { color: var(--primary); border-left-color: var(--primary); }
.prose { max-width: 760px; font-size: 1.02rem; line-height: 1.7; color: var(--ink); }
.prose h2 { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1.25rem; line-height: 1.15; margin: 2.2em 0 0.8em; padding-top: 1em; border-top: 1px solid var(--grey-100); scroll-margin-top: 96px; }
.prose h2:first-child { margin-top: 0; padding-top: 0; border-top: 0; }
.prose h3 { font-weight: 600; font-size: 1.05rem; margin: 1.6em 0 0.5em; }
.prose h4 { font-weight: 600; margin: 1.2em 0 0.4em; }
.prose p { margin: 0 0 1em; }
.prose ul, .prose ol { margin: 0 0 1.2em; padding-left: 1.4em; }
.prose li { margin-bottom: 0.4em; }
.prose strong { font-weight: 600; }
.prose a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.prose table { width: 100%; border-collapse: collapse; margin: 1em 0 1.5em; font-size: 0.92rem; }
.prose th, .prose td { border: 1px solid var(--grey-100); padding: 10px 12px; text-align: left; vertical-align: top; }
.prose th { background: var(--off-white); font-weight: 600; }
.prose .def { padding: 12px 16px; border-left: 3px solid var(--primary); background: var(--off-white); border-radius: 0 8px 8px 0; }
.prose > div > div { margin-bottom: 0.5em; }
.pp-related { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter) clamp(48px, 6vw, 80px); }
.pp-related > .mono { color: var(--grey-400); margin-bottom: 12px; }
.pp-related__links { display: flex; flex-wrap: wrap; gap: 10px; }
.pp-related__links a { padding: 8px 14px; border-radius: 999px; border: 1px solid var(--grey-100); font-size: 0.9rem; }
.pp-related__links a:hover { background: var(--black); color: var(--white); }
@media (max-width: 900px) { .pp-body { grid-template-columns: 1fr; } .pp-toc { position: static; } }

/* Help center */
.help { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 64px); max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.help h2 { margin-bottom: 20px; }
.faq { border-top: 1px solid var(--grey-100); }
.faq summary { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 18px 0; cursor: pointer; font-weight: 600; list-style: none; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary .ico { color: var(--primary); transition: transform 0.3s var(--ease); }
.faq[open] summary .ico { transform: rotate(45deg); }
.faq__a { padding: 0 0 20px; color: var(--grey-700); line-height: 1.6; max-width: 60ch; }
.faq__a a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.help__foot { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter) clamp(48px, 6vw, 80px); }
.help__foot .doors { padding: 0; }
@media (max-width: 860px) { .help { grid-template-columns: 1fr; } }

/* Forms */
.form-wrap { max-width: 860px; margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.form-wrap__head { margin-bottom: 28px; }
.form-wrap__head p { color: var(--grey-700); margin-top: 10px; }
.form { display: flex; flex-direction: column; gap: 18px; padding: clamp(24px, 3vw, 40px); border-radius: 16px; background: var(--off-white); border: 1px solid var(--grey-100); }
.form label { display: flex; flex-direction: column; gap: 8px; font-weight: 500; font-size: 0.95rem; }
.form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.form input[type=text], .form input[type=email], .form input[type=tel], .form select, .form textarea {
  font: inherit; padding: 12px 14px; border-radius: 10px; border: 1px solid var(--grey-100); background: var(--white); color: var(--ink);
}
.form input:focus, .form select:focus, .form textarea:focus { outline: 2px solid var(--primary); outline-offset: 1px; border-color: var(--primary); }
.form__eg { font-weight: 400; color: var(--grey-400); text-transform: none; letter-spacing: 0; }
.form__checks { border: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px 18px; }
.form__checks legend { width: 100%; margin-bottom: 8px; color: var(--grey-400); }
.form__checks label, .form__consent { flex-direction: row; align-items: center; gap: 8px; font-weight: 400; }
.form__consent { font-size: 0.9rem; color: var(--grey-700); }
.form__consent a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.form__actions { display: flex; flex-wrap: wrap; align-items: center; gap: 16px; margin-top: 6px; }
.form__hint { color: var(--grey-400); }
.form__hint a { text-decoration: underline; text-underline-offset: 0.3em; }
.form__sent { color: var(--primary); }
.form__foot { margin-top: 16px; color: var(--grey-400); }
@media (max-width: 640px) { .form__row { grid-template-columns: 1fr; } }

/* Contact */
.contact { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.contact__card { display: flex; flex-direction: column; gap: 16px; padding: clamp(24px, 3vw, 40px); border-radius: 16px; background: var(--off-white); border: 1px solid var(--grey-100); }
.contact__card--dark { background: var(--black); color: var(--white); border-color: var(--black); }
.contact__card > .mono { color: var(--primary); }
.contact__card--dark > .mono { color: var(--lime); }
.contact__list { display: flex; flex-direction: column; gap: 8px; font-size: 1.05rem; }
.contact__list a { text-decoration: underline; text-underline-offset: 0.3em; }
.contact__card .btn { align-self: flex-start; margin-top: auto; }
.contact__entity { grid-column: 1 / -1; color: var(--grey-400); text-transform: none; letter-spacing: 0.02em; }
.contact__entity a { text-decoration: underline; }
@media (max-width: 760px) { .contact { grid-template-columns: 1fr; } }

/* Blog list / news */
.bloglist { max-width: var(--max); margin: 0 auto; padding: clamp(40px, 5vw, 64px) var(--gutter) clamp(48px, 6vw, 80px); display: flex; flex-direction: column; }
.post-row { display: grid; grid-template-columns: 160px 1fr auto; gap: 24px; align-items: center; padding: 22px 0; border-top: 1px solid var(--grey-100); }
.post-row:last-child { border-bottom: 1px solid var(--grey-100); }
.post-row h2 { font-weight: 500; font-size: clamp(1.05rem, 1.6vw, 1.35rem); line-height: 1.3; letter-spacing: -0.01em; }
.post-row:hover h2 { color: var(--primary); }
.post-row__cat { color: var(--primary); }
.post-row__meta { color: var(--grey-400); white-space: nowrap; }
@media (max-width: 760px) { .post-row { grid-template-columns: 1fr; gap: 8px; } }
.empty { max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.empty__card { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; padding: clamp(28px, 4vw, 56px); border-radius: 16px; background: var(--off-white); border: 1px dashed var(--grey-400); max-width: 720px; }
.empty__card .ico { color: var(--primary); width: 32px; height: 32px; }
.empty__card a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }

/* Jobs */
.jobs { max-width: 1000px; margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.jobs h2 { margin-top: 56px; }
.jobs h2:first-child { margin-top: 0; }
.jobs__intro { max-width: 60ch; margin: 16px 0 28px; color: var(--grey-700); font-size: 1.05rem; line-height: 1.6; }
.jobs__grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; }
.jobs__card { padding: 24px; border-radius: 14px; background: var(--off-white); border: 1px solid var(--grey-100); }
.jobs__card h3 { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1.05rem; margin-bottom: 8px; }
.jobs__card p { color: var(--grey-700); line-height: 1.5; }
.jobs__perks { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px 24px; }
.jobs__perks li { padding: 14px 0; border-top: 1px solid var(--grey-100); color: var(--grey-700); line-height: 1.5; }
.jobs__perks strong { display: block; color: var(--ink); font-weight: 600; margin-bottom: 4px; }
.jobs__roles { display: flex; flex-direction: column; }
.jobs__roles li { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 18px 0; border-top: 1px solid var(--grey-100); }
.jobs__roles li > span { display: flex; flex-direction: column; gap: 4px; }
.jobs__roles strong { font-weight: 600; font-size: 1.1rem; }
.jobs__roles .mono { color: var(--grey-400); }
.jobs__open { margin-top: 56px; padding: clamp(24px, 3vw, 40px); border-radius: 16px; background: var(--primary); color: var(--white); display: flex; flex-direction: column; gap: 14px; align-items: flex-start; }
.jobs__open p { max-width: 60ch; color: rgba(255,255,255,0.85); line-height: 1.55; }
@media (max-width: 640px) { .jobs__grid, .jobs__perks { grid-template-columns: 1fr; } }

/* For brands: ways */
.ways { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; max-width: var(--max); margin: 0 auto; padding: clamp(40px, 5vw, 64px) var(--gutter) 0; }
.way { display: flex; flex-direction: column; gap: 12px; padding: clamp(24px, 3vw, 36px); border-radius: 16px; background: var(--off-white); border: 1px solid var(--grey-100); transition: transform 0.35s var(--ease); }
.way:hover { transform: translateY(-4px); }
.way .ico { color: var(--primary); width: 28px; height: 28px; }
.way h2 { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1.15rem; line-height: 1.1; }
.way p { color: var(--grey-700); line-height: 1.5; }
.way > .mono { margin-top: auto; color: var(--primary); }
.way--dark { background: var(--black); color: var(--white); border-color: var(--black); }
.way--dark p { color: rgba(255,255,255,0.75); }
.way--dark .ico, .way--dark > .mono { color: var(--lime); }
.way--purple { background: var(--primary); color: var(--white); border-color: var(--primary); }
.way--purple p { color: rgba(255,255,255,0.85); }
.way--purple .ico, .way--purple > .mono { color: var(--lime); }
@media (max-width: 860px) { .ways { grid-template-columns: 1fr; } }
.brands-page .trusted { border-top: 0; }
.trusted__grid img { max-height: 44px; width: auto; max-width: 140px; justify-self: center; opacity: 0.85; filter: grayscale(1); transition: opacity 0.2s, filter 0.2s; }
.trusted__grid img:hover { opacity: 1; filter: none; }

/* Creators: steps & who */
.steps { max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; }
.steps__list { display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; margin-top: 28px; list-style: none; counter-reset: step; }
.steps__list li { display: flex; flex-direction: column; gap: 10px; padding: 22px; border-radius: 14px; background: var(--off-white); border: 1px solid var(--grey-100); font-size: 0.92rem; line-height: 1.5; color: var(--grey-700); }
.steps__list .ico { color: var(--primary); }
.steps__list strong { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1rem; color: var(--ink); }
.who { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 64px); max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; }
.who__list { display: flex; flex-direction: column; gap: 12px; margin-top: 20px; font-size: 1.02rem; }
.who__list li { display: flex; align-items: flex-start; gap: 10px; }
.who__list .ico { color: var(--primary); margin-top: 3px; }
.who__list a, .who__note a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.who__note { margin-top: 20px; color: var(--grey-400); font-size: 0.9rem; }
@media (max-width: 1000px) { .steps__list { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 760px) { .who { grid-template-columns: 1fr; } .steps__list { grid-template-columns: 1fr; } }

/* ==========================================================================
   SITE FOOTER (shared)
   ========================================================================== */
.sf { background: var(--black); color: var(--white); padding: clamp(48px, 6vw, 80px) var(--gutter) 32px; }
.sf__top { display: grid; grid-template-columns: 1.1fr 2fr; gap: clamp(32px, 5vw, 80px); max-width: var(--max); margin: 0 auto; }
.sf__logo img { height: 48px; width: auto; }
.sf__tag { max-width: 40ch; margin-top: 20px; color: rgba(255,255,255,0.75); line-height: 1.55; }
.sf__ctas { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.sf__contact { display: flex; flex-direction: column; gap: 8px; margin-top: 24px; text-transform: none; letter-spacing: 0.02em; }
.sf__contact a { text-decoration: underline; text-underline-offset: 0.3em; color: rgba(255,255,255,0.85); }
.sf__groups { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px 24px; }
.sf__group h3 { color: var(--lime); margin-bottom: 12px; }
.sf__group ul { display: flex; flex-direction: column; gap: 8px; }
.sf__group a { font-size: 0.92rem; color: rgba(255,255,255,0.8); }
.sf__group a:hover { color: var(--white); text-decoration: underline; text-underline-offset: 0.3em; }
.sf__bottom { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 20px; max-width: var(--max); margin: 48px auto 0; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.12); }
.sf__social { display: flex; flex-wrap: wrap; gap: 18px; }
.sf__social a { text-decoration: underline; text-underline-offset: 0.3em; }
.sf__marks { display: flex; align-items: center; gap: 24px; }
.sf__marks img { height: 36px; width: auto; opacity: 0.9; }
.sf__vivanet { height: 26px !important; }
.sf__legal { color: var(--grey-400); }
@media (max-width: 960px) { .sf__top { grid-template-columns: 1fr; } .sf__groups { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .sf__groups { grid-template-columns: 1fr; } }

/* ==========================================================================
   MEGA MENU (Industries)
   ========================================================================== */
.nav { align-items: stretch; }
.nav__pill { position: relative; margin: 0 auto; }
.nav__item { position: static; }
.nav__item--menu > a { display: inline-flex; align-items: center; gap: 4px; }
.nav__item--menu > a .ico { transition: transform 0.25s var(--ease); }
.nav__item--menu:hover > a .ico, .nav__item--menu:focus-within > a .ico { transform: rotate(180deg); }
.mega {
  position: absolute;
  left: 50%; top: calc(100% + 10px);
  transform: translate(-50%, 8px);
  width: min(1100px, calc(100vw - 32px));
  padding: 22px;
  border-radius: 20px;
  background: var(--black);
  color: var(--white);
  box-shadow: 0 30px 80px rgba(0,0,0,0.45);
  border: 1px solid rgba(255,255,255,0.1);
  opacity: 0; visibility: hidden; pointer-events: none;
  transition: opacity 0.2s var(--ease), transform 0.25s var(--ease), visibility 0s linear 0.25s;
  z-index: 200;
  text-align: left;
}
.nav__item--menu:hover .mega, .nav__item--menu:focus-within .mega {
  opacity: 1; visibility: visible; pointer-events: auto; transform: translate(-50%, 0);
  transition: opacity 0.2s var(--ease), transform 0.25s var(--ease), visibility 0s;
}
.mega::before { content: ''; position: absolute; left: 0; right: 0; top: -14px; height: 14px; } /* hover bridge */
.mega__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 4px; }
.mega__link { display: flex; align-items: flex-start; gap: 12px; padding: 12px 14px; border-radius: 12px; transition: background 0.2s; }
.mega__link:hover { background: rgba(255,255,255,0.07); }
.mega__link .ico { color: var(--lime); margin-top: 2px; }
.mega__link strong { display: block; font-weight: 600; font-size: 0.92rem; line-height: 1.25; }
.mega__link em { display: block; font-style: normal; font-size: 0.78rem; color: var(--grey-400); margin-top: 2px; }
.mega__foot { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 12px; margin-top: 14px; padding-top: 14px; border-top: 1px solid rgba(255,255,255,0.1); }
.mega__foot p { font-size: 0.88rem; color: rgba(255,255,255,0.7); max-width: 60ch; }
.mega__foot .link-arrow { color: var(--lime); }
.nav__mobile-sub { font-size: 0.95rem; padding-left: 16px; opacity: 0.8; }
@media (max-width: 860px) { .mega { display: none; } }

/* ==========================================================================
   INDUSTRY PAGES
   ========================================================================== */
.industries--hub { background: var(--white); }
.ind--hub { padding: 0; overflow: hidden; }
.ind--hub .ind__main { display: flex; flex-direction: column; gap: 12px; padding: 28px 28px 20px; }
.ind--hub .ind__main:hover h3 { color: var(--primary); }
.ind__subs { display: flex; flex-wrap: wrap; gap: 6px; padding: 0 28px 24px; margin-top: auto; }
.ind__subs a { padding: 6px 10px; border-radius: 999px; background: var(--off-white); border: 1px solid var(--grey-100); font-size: 0.8rem; color: var(--grey-700); }
.ind__subs a:hover { background: var(--primary); color: var(--white); border-color: var(--primary); }
.ind--sub { color: inherit; }
.ind--sub .case__more { margin-top: auto; }
.industries__grid--subs { grid-template-columns: repeat(2, 1fr); }
.ind-intro { display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(32px, 5vw, 80px); max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; }
.ind-intro__copy p { font-size: clamp(1.05rem, 1.4vw, 1.2rem); line-height: 1.65; color: var(--ink); margin-bottom: 1em; }
.ind-intro__side { padding: 28px; border-radius: 16px; background: var(--off-white); border: 1px solid var(--grey-100); align-self: start; }
.ind-intro__side h2 { color: var(--primary); margin-bottom: 10px; }
.ind-intro__side h2 + p, .ind-intro__side ul { margin-bottom: 22px; }
.ind-intro__side ul { display: flex; flex-direction: column; gap: 6px; }
.ind-intro__side li { padding-left: 14px; position: relative; font-size: 0.95rem; }
.ind-intro__side li::before { content: ''; position: absolute; left: 0; top: 0.55em; width: 6px; height: 6px; border-radius: 50%; background: var(--lime); }
.ind-principles { max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; }
.ind-principles__list { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 28px; list-style: none; counter-reset: pr; }
.ind-principles__list li { counter-increment: pr; padding: 22px; border-radius: 14px; background: var(--primary); color: var(--white); display: flex; flex-direction: column; gap: 8px; }
.ind-principles__list li::before { content: counter(pr, decimal-leading-zero); font-family: var(--font-mono); font-size: 0.72rem; color: var(--lime); letter-spacing: 0.08em; }
.ind-principles__list strong { font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1rem; line-height: 1.15; }
.ind-principles__list span { font-size: 0.92rem; line-height: 1.45; color: rgba(255,255,255,0.85); }
.ind-refs { max-width: var(--max) !important; padding-top: 0 !important; }
.ind-refs .cp-sources__list { max-width: 760px; }
@media (max-width: 960px) { .ind-intro { grid-template-columns: 1fr; } .ind-principles__list { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .ind-principles__list, .industries__grid--subs { grid-template-columns: 1fr; } }

/* Use-case pages */
.uc { max-width: 860px; margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; display: flex; flex-direction: column; gap: 28px; }
.uc__label { color: var(--primary); margin-bottom: 12px; }
.uc__block p { font-size: clamp(1.05rem, 1.35vw, 1.2rem); line-height: 1.65; }
.uc__steps { list-style: none; counter-reset: st; display: flex; flex-direction: column; }
.uc__steps li { counter-increment: st; display: grid; grid-template-columns: 44px 1fr; gap: 14px; padding: 14px 0; border-top: 1px solid var(--grey-100); line-height: 1.5; }
.uc__steps li::before { content: counter(st, decimal-leading-zero); font-family: var(--font-display); font-weight: 900; font-stretch: 120%; font-size: 1.1rem; color: var(--primary); }
.uc__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.uc__cell { padding: 22px; border-radius: 14px; background: var(--off-white); border: 1px solid var(--grey-100); line-height: 1.5; }
.uc__list { display: flex; flex-direction: column; gap: 10px; }
.uc__list li { display: flex; align-items: flex-start; gap: 8px; }
.uc__list .ico { color: var(--primary); margin-top: 3px; }
.uc__intent { box-shadow: 0 20px 50px rgba(77,53,148,0.15); }
.uc__intent .intent__sentence { font-size: clamp(1.15rem, 1.8vw, 1.6rem); }
@media (max-width: 640px) { .uc__grid { grid-template-columns: 1fr; } .uc__steps li { grid-template-columns: 32px 1fr; } }
.nav__item--menu.is-open .mega { opacity: 1; visibility: visible; pointer-events: auto; transform: translate(-50%, 0); transition: opacity 0.2s var(--ease), transform 0.25s var(--ease), visibility 0s; }
.nav__item--menu.is-open > a .ico { transform: rotate(180deg); }

/* Hero: small lines inside the display headline must not inherit its 0.92 line-height */
.hero__eyebrow { line-height: 1.5; max-width: 40ch; }
.hero__headline { gap: 0.14em; }
.voice__meaning { line-height: 1.45; margin: 8px 0 6px; max-width: 38ch; letter-spacing: 0.04em; }
.voice__word-wrap { margin: 0; }
@media (max-width: 600px) {
  .hero__headline { gap: 0.2em; }
  .voice__meaning { font-size: 0.68rem; margin: 10px 0 8px; }
  .hero__eyebrow { font-size: 0.7rem; margin-bottom: 4px; }
  .voice__word-wrap { min-height: 2.1em; }
}

/* ==========================================================================
   PINK ACCENT (from the logo) — internal & footer pages; lime stays for CTAs
   ========================================================================== */
:root { --pink: #d5629b; --pink-soft: #e88bb8; }
.pp-hero__crumb, .cp-hero__crumb { color: var(--pink-soft); }
.stat-strip strong { color: var(--pink-soft); }
.ind-principles__list li::before { color: var(--pink-soft); }
.ind-intro__side li::before { background: var(--pink); }
.ind-intro__side h2, .uc__label, .cp-block__label, .ind__num { color: var(--pink); }
.cp-block--take .cp-block__label, .case__takeaway .mono { color: var(--pink-soft); }
.cp-notice { background: var(--pink); color: var(--white); }
.mega__link .ico, .mega__foot .link-arrow { color: var(--pink-soft); }
.pp-toc a:hover, .pp-toc a.is-active { color: var(--pink); border-left-color: var(--pink); }
.uc__list .ico, .steps__list .ico, .who__list .ico, .way .ico, .empty__card .ico { color: var(--pink); }
.faq summary .ico { color: var(--pink); }
.help .display--md::after, .contact__card > .mono, .post-row__cat, .proof__kicker, .industries__kicker, .bazaar__kicker { color: var(--pink); }
.pp-hero__meta a, .pp-hero__note a { color: var(--pink-soft); }
/* footer */
.sf__group h3 { color: var(--pink-soft); }
.sf__contact a { color: var(--pink-soft); }
.sf__group a:hover { color: var(--pink-soft); }
.sf__social a:hover { color: var(--pink-soft); }

/* Recognised & partnered row + app badges */
.sf__partners { max-width: var(--max); margin: 40px auto 0; padding-top: 28px; border-top: 1px solid rgba(255,255,255,0.12); }
.sf__partners > .mono { color: var(--pink-soft); margin-bottom: 16px; }
.sf__partners-row { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 22px; }
.sf__partners-row img { height: 44px; width: auto; opacity: 0.9; }
.sf__partners-row .sf__mii { height: 40px; }
.badges { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 18px; }
.badges a img { height: 44px; width: auto; display: block; transition: opacity 0.2s; }
.badges a:hover img { opacity: 0.8; }
.badges__note { width: 100%; color: var(--grey-400); font-size: 0.7rem; letter-spacing: 0.04em; text-transform: uppercase; font-family: var(--font-mono); }
.pp-hero .badges { margin-top: 24px; }

/* Meta policy pages */
.meta-perms { width: 100%; border-collapse: collapse; margin: 0.5em 0 1.5em; font-size: 0.95rem; }
.meta-perms th, .meta-perms td { border: 1px solid var(--grey-100); padding: 10px 12px; text-align: left; vertical-align: top; }
.meta-perms th { background: var(--off-white); font-weight: 600; }
.meta-perms code { font-family: var(--font-mono); font-size: 0.82rem; background: var(--off-white); padding: 2px 6px; border-radius: 4px; white-space: nowrap; }
.checklist { display: flex; flex-direction: column; gap: 10px; margin: 0.5em 0 1.5em; padding: 0; list-style: none; }
.checklist li { display: flex; align-items: flex-start; gap: 10px; padding: 12px 14px; border-radius: 10px; background: var(--off-white); border: 1px solid var(--grey-100); line-height: 1.5; }
.checklist .ico { color: var(--pink); margin-top: 3px; }
.callout { padding: 18px 20px; border-radius: 12px; background: var(--primary); color: var(--white); margin: 1em 0 1.5em; line-height: 1.55; }
.callout a { color: var(--pink-soft); text-decoration: underline; text-underline-offset: 0.3em; }

/* Brand buttons: pink (from the logo) replaces green on all buttons and pills */
.btn--lime { background: var(--pink); color: var(--white); }
.btn--lime:hover { background: var(--pink-soft); color: var(--white); }
.pill--lime { background: var(--pink); color: var(--white); }
.showreel__play { background: var(--pink); color: var(--white); }
.door--creator .btn--lime, .door--brand .btn--lime { background: var(--pink); color: var(--white); }
.badges a img { height: 40px; }            /* Apple/Google minimum; ratios preserved */
.badges a[aria-disabled="true"] { cursor: default; }
/* Partner marks on the dark footer: dark-on-white artwork sits on a white tile; reverse artwork sits directly */
.sf__partners-row img { height: 44px; }
.sf__mark--tile { background: #fff; border-radius: 8px; padding: 6px 12px; box-sizing: border-box; height: 48px; }
.sf__mark--wide { max-width: 200px; object-fit: contain; }
.sf__mark--mono { opacity: 0.92; }

/* App badges: equal visible height (52px). Google's official PNG carries a 41/250 transparent margin, so it renders taller with the margin trimmed. Artwork unmodified. */
.badges { align-items: center; gap: 14px; }
.badges a { display: block; line-height: 0; }
.badges a img { height: 52px; width: auto; }
.badges a img[src*="badge-google-play"] { height: 77.4px; margin: -12.7px; }

/* Recognised & partnered row: government / platform marks scaled to read at a glance */
.sf__partners-row { gap: 18px 28px; }
.sf__partners-row img { height: 52px; }
.sf__partners-row .sf__mii { height: 52px; }
.sf__partners-row img[src*="startup-india"] { height: 64px; max-width: 240px; }
.sf__partners-row img[src*="msme"] { height: 66px; }
.sf__partners-row img[src*="meta-verified"] { height: 44px; max-width: 220px; }
.sf__partners-row img[src*="shopmycode"] { height: 40px; max-width: 200px; }
.sf__partners-row .sf__vivanet { height: 26px; }
.sf__mark--mono { opacity: 1; }

/* Privacy & data-protection cluster in the footer */
.sf__compliance { max-width: var(--max); margin: 28px auto 0; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.12); }
.sf__compliance > .mono { color: var(--pink-soft); margin-bottom: 14px; }
.sf__compliance-row { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 14px; }
.sf__compliance-row a { display: block; line-height: 0; }
.sf__compliance-row img { height: 52px; width: auto; transition: opacity 0.2s; }
.sf__compliance-row a:hover img { opacity: 0.8; }
.sf__compliance-note { flex: 1 1 320px; font-size: 0.82rem; line-height: 1.5; color: rgba(255,255,255,0.65); margin-left: 8px; }
.sf__compliance-note a { color: rgba(255,255,255,0.85); text-decoration: underline; text-underline-offset: 0.3em; }
/* Compliance cluster fix: only the badge anchors are blocks; the note stays a normal paragraph on its own line */
.sf__compliance-row > a { display: block; line-height: 0; }
.sf__compliance-row img { height: 52px; width: auto; }
.sf__compliance-note { display: block; margin: 14px 0 0; max-width: 78ch; font-size: 0.86rem; line-height: 1.6; color: rgba(255,255,255,0.7); }
.sf__compliance-note a { display: inline; line-height: inherit; color: rgba(255,255,255,0.9); text-decoration: underline; text-underline-offset: 0.3em; }

/* Mini dropdowns (India Story, Log in) */
.mega--mini { width: 380px; left: auto; right: auto; transform: translate(0, 8px); }
.nav__item--menu:hover .mega--mini, .nav__item--menu:focus-within .mega--mini, .nav__item--menu.is-open .mega--mini { transform: translate(0, 0); }
.mega__grid--one { grid-template-columns: 1fr; }
.nav__item--login .mega--login { right: 0; left: auto; }
.mega__foot p a { color: var(--pink-soft); text-decoration: underline; text-underline-offset: 0.3em; }
.nav__login { display: inline-flex; align-items: center; gap: 4px; }
/* India Story pages */
.story-body { max-width: 760px; margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; }
.story-body h2 { margin-top: 2em; }
.story-body h2:first-child { margin-top: 0; padding-top: 0; border-top: 0; }
.story-hub .industries { padding-top: clamp(40px, 5vw, 64px); }

/* ==========================================================================
   MOBILE MENU — bottom sheet, full width, collapsible groups
   ========================================================================== */
.nav__backdrop { position: fixed; inset: 0; background: rgba(0,0,0,0.55); z-index: 150; pointer-events: auto; }
.nav__backdrop[hidden] { display: none; }
.nav__mobile {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 160;
  width: 100%; max-height: 88vh; margin: 0; padding: 0 0 max(20px, env(safe-area-inset-bottom));
  border-radius: 22px 22px 0 0; background: var(--black); color: var(--white);
  box-shadow: 0 -20px 60px rgba(0,0,0,0.5);
  transform: translateY(105%); transition: transform 0.35s var(--ease);
  display: flex; flex-direction: column; overflow: hidden; pointer-events: auto;
}
.nav__mobile.is-open { display: flex; transform: translateY(0); }
body.menu-open { overflow: hidden; }
.nav__mobile-head { display: flex; align-items: center; justify-content: space-between; padding: 16px 20px 12px; border-bottom: 1px solid rgba(255,255,255,0.1); }
.nav__mobile-head img { height: 26px; width: auto; }
.nav__close { width: 40px; height: 40px; border-radius: 50%; background: rgba(255,255,255,0.1); display: flex; align-items: center; justify-content: center; color: var(--white); }
.nav__close .ico { width: 18px; height: 18px; }
.nav__mobile-list { display: flex; flex-direction: column; overflow-y: auto; padding: 6px 8px; font-size: 1.05rem; }
.nav__mobile-list > a, .nav__mobile-list summary { display: flex; align-items: center; justify-content: space-between; padding: 14px 12px; border-radius: 12px; }
.nav__mobile-list > a:active, .nav__mobile-list summary:active { background: rgba(255,255,255,0.08); }
.nav__group summary { list-style: none; cursor: pointer; }
.nav__group summary::-webkit-details-marker { display: none; }
.nav__group summary .ico { color: var(--pink-soft); transition: transform 0.25s var(--ease); }
.nav__group[open] summary { background: rgba(255,255,255,0.06); }
.nav__group[open] summary .ico { transform: rotate(180deg); }
.nav__group-body { display: flex; flex-direction: column; padding: 4px 0 8px; }
.nav__mobile-sub { display: block; padding: 10px 12px 10px 28px; font-size: 0.95rem; color: rgba(255,255,255,0.8); border-radius: 10px; }
.nav__mobile-sub strong { color: var(--white); font-weight: 600; }
.nav__mobile-sub--all { color: var(--pink-soft); }
.nav__mobile-ctas { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; padding: 12px 16px 0; border-top: 1px solid rgba(255,255,255,0.1); }
.nav__mobile-ctas .btn { justify-content: center; }
@media (min-width: 861px) { .nav__mobile, .nav__backdrop { display: none !important; } }
/* Team / people cards (founders, board) */
.team { max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) 0; }
.team .callout { margin-bottom: 24px; }
.team__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 24px; }
.person { padding: 24px; border-radius: 14px; background: var(--off-white); border: 1px solid var(--grey-100); display: flex; flex-direction: column; gap: 8px; }
.person__photo { width: 96px; height: 96px; border-radius: 50%; background: linear-gradient(135deg, var(--primary), var(--pink)); margin-bottom: 8px; }
.person h3 { font-weight: 600; font-size: 1.15rem; }
.person .mono { color: var(--pink); }
.person p { color: var(--grey-700); font-size: 0.95rem; line-height: 1.5; }
.person__link { color: var(--primary) !important; text-decoration: underline; text-underline-offset: 0.3em; margin-top: auto; }
.team__note { margin-top: 32px; max-width: 760px; }
.team__note a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
@media (max-width: 860px) { .team__grid { grid-template-columns: 1fr; } }
/* Founder / parent-company blocks */
.team__intro { max-width: 60ch; color: var(--grey-700); margin-top: 8px; }
.team__grid--one { grid-template-columns: 1fr; }
.person--wide { display: grid; grid-template-columns: 120px 1fr; gap: 24px; align-items: start; }
.person--wide .person__photo { width: 120px; height: 120px; margin: 0; }
.person--wide h3 { font-size: 1.4rem; }
.parent__card { display: grid; grid-template-columns: 220px 1fr; gap: 32px; align-items: start; padding: clamp(24px, 3vw, 40px); border-radius: 16px; background: var(--black); color: var(--white); }
.parent__logo { display: flex; flex-direction: column; gap: 10px; align-items: flex-start; }
.parent__logo img { max-width: 200px; height: auto; }
.parent__logo .mono { display: none; color: var(--grey-400); font-size: 0.68rem; }
.parent__logo--missing img { display: none; }
.parent__logo--missing .mono { display: block; }
.parent__logo--missing::before { content: 'TTL Media'; font-family: var(--font-display); font-weight: 900; font-stretch: 120%; text-transform: uppercase; font-size: 1.6rem; color: var(--pink-soft); }
.parent__copy h2 { color: var(--white); border-top: 0; padding-top: 0; margin-top: 0; }
.parent__copy p { color: rgba(255,255,255,0.85); }
.parent__copy a { color: var(--pink-soft); }
@media (max-width: 760px) { .parent__card, .person--wide { grid-template-columns: 1fr; } }
/* Portraits: square with rounded corners (founder, founding team, board) */
.person__photo, img.person__photo { width: 120px; height: 120px; border-radius: 18px; object-fit: cover; display: block; background: var(--off-white); }
.person--wide .person__photo { width: 160px; height: 160px; border-radius: 22px; }
.person--wide { grid-template-columns: 160px 1fr; }
/* Cookie consent */
.consent { position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 140; max-width: 720px; margin: 0 auto; display: flex; flex-wrap: wrap; align-items: center; gap: 12px 20px; padding: 16px 20px; border-radius: 16px; background: var(--black); color: var(--white); box-shadow: 0 20px 60px rgba(0,0,0,0.45); border: 1px solid rgba(255,255,255,0.12); font-size: 0.9rem; line-height: 1.5; }
.consent p { flex: 1 1 360px; margin: 0; color: rgba(255,255,255,0.85); }
.consent a { color: var(--pink-soft); text-decoration: underline; text-underline-offset: 0.3em; }
.consent__btns { display: flex; gap: 10px; }
.consent .btn { padding: 0.55em 1.1em; font-size: 0.9rem; }
/* Blog index */
.post-feature { max-width: var(--max); margin: 0 auto; padding: clamp(32px, 4vw, 56px) var(--gutter) 0; }
.post-feature__card { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(20px, 3vw, 48px); align-items: center; border-radius: 20px; overflow: hidden; background: var(--off-white); border: 1px solid var(--grey-100); }
.post-feature__img { aspect-ratio: 16 / 11; background: var(--grey-100); }
.post-feature__img img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.6s var(--ease); }
.post-feature__card:hover .post-feature__img img { transform: scale(1.03); }
.post-feature__body { padding: clamp(20px, 3vw, 44px) clamp(20px, 3vw, 44px) clamp(20px, 3vw, 44px) 0; display: flex; flex-direction: column; align-items: flex-start; gap: 14px; }
.post-feature__body h2 { max-width: 20ch; }
.post-feature__ex { color: var(--grey-700); line-height: 1.55; }
.post-list { max-width: var(--max); margin: 0 auto; padding: clamp(32px, 4vw, 56px) var(--gutter) clamp(48px, 6vw, 80px); }
.post-filter { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px; }
.post-filter button { font: inherit; font-size: 0.86rem; padding: 8px 14px; border-radius: 999px; border: 1px solid var(--grey-100); background: var(--white); color: var(--ink); cursor: pointer; }
.post-filter button span { color: var(--grey-400); margin-left: 4px; }
.post-filter button:hover { border-color: var(--black); }
.post-filter button.is-active { background: var(--black); color: var(--white); border-color: var(--black); }
.post-filter button.is-active span { color: rgba(255,255,255,0.6); }
.post-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.post-card { display: flex; flex-direction: column; border-radius: 16px; overflow: hidden; border: 1px solid var(--grey-100); background: var(--white); transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease); }
.post-card:hover { transform: translateY(-4px); box-shadow: 0 18px 40px rgba(0,0,0,0.08); }
.post-card[hidden] { display: none; }
.post-card__img { aspect-ratio: 16 / 10; background: var(--grey-100); }
.post-card__img img { width: 100%; height: 100%; object-fit: cover; display: block; }
.post-card__body { display: flex; flex-direction: column; gap: 10px; padding: 18px 20px 22px; }
.post-card__cat { color: var(--pink); }
.post-card h3 { font-weight: 600; font-size: 1.08rem; line-height: 1.3; letter-spacing: -0.01em; }
.post-card:hover h3 { color: var(--primary); }
.post-card__ex { color: var(--grey-700); font-size: 0.92rem; line-height: 1.5; }
.post-card__meta { color: var(--grey-400); margin-top: auto; }
.post-empty { color: var(--grey-400); padding: 24px 0; }
@media (max-width: 960px) { .post-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 760px) { .post-feature__card { grid-template-columns: 1fr; } .post-feature__body { padding: 20px; } }
@media (max-width: 560px) { .post-grid { grid-template-columns: 1fr; } }

/* Blog post */
.post-hero .pp-hero__crumb { color: var(--pink-soft); }
.post-title { max-width: 24ch; font-family: var(--font-display); font-weight: 900; font-stretch: 115%; letter-spacing: -0.02em; line-height: 1.02; font-size: clamp(1.9rem, 4.2vw, 3.6rem); }
.post-hero__meta { display: flex; flex-wrap: wrap; gap: 10px 28px; align-items: center; margin-top: 28px; color: rgba(255,255,255,0.75); }
.post-hero__author { display: inline-flex; align-items: center; gap: 10px; color: var(--white); }
.post-hero__initial { display: inline-grid; place-items: center; width: 32px; height: 32px; border-radius: 50%; background: var(--pink); color: var(--white); font-weight: 700; font-family: var(--font-display); }
.post-cover { max-width: var(--max); margin: -48px auto 0; padding: 0 var(--gutter); position: relative; }
.post-cover img { width: 100%; max-height: 560px; object-fit: cover; border-radius: 20px; display: block; box-shadow: 0 30px 60px rgba(0,0,0,0.18); }
.post-layout { display: grid; grid-template-columns: 240px 1fr; gap: clamp(32px, 5vw, 80px); max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter); }
.post-aside { position: sticky; top: 96px; align-self: start; display: flex; flex-direction: column; gap: 24px; }
.post-aside > .mono { color: var(--grey-400); }
.post-share { display: flex; flex-wrap: wrap; gap: 8px; margin-top: -14px; }
.post-share a { padding: 7px 12px; border-radius: 999px; border: 1px solid var(--grey-100); font-size: 0.86rem; }
.post-share a:hover { background: var(--black); color: var(--white); }
.post-cta { padding: 20px; border-radius: 16px; background: var(--primary); color: var(--white); display: flex; flex-direction: column; gap: 12px; align-items: flex-start; }
.post-cta > .mono { color: var(--pink-soft); }
.post-cta p { font-size: 0.92rem; line-height: 1.5; }
.post-body { max-width: 760px; }
.post-body h2 { text-transform: none; font-stretch: 110%; font-size: 1.5rem; border-top: 0; padding-top: 0; margin-top: 1.8em; }
.post-body h3 { font-size: 1.18rem; margin-top: 1.8em; }
.post-body img { max-width: 100%; height: auto; border-radius: 12px; margin: 1.2em 0; display: block; }
.post-body hr { border: 0; border-top: 1px solid var(--grey-100); margin: 2em 0; }
.post-body blockquote { margin: 1.4em 0; padding: 4px 0 4px 20px; border-left: 3px solid var(--pink); color: var(--grey-700); }
.post-body__foot { margin-top: 40px; padding-top: 20px; border-top: 1px solid var(--grey-100); color: var(--grey-400); }
.post-nav { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter) clamp(32px, 4vw, 56px); }
.post-nav__a { display: flex; flex-direction: column; gap: 8px; padding: 20px 22px; border-radius: 14px; border: 1px solid var(--grey-100); }
.post-nav__a .mono { color: var(--grey-400); }
.post-nav__a strong { font-weight: 600; line-height: 1.3; }
.post-nav__a:hover { border-color: var(--black); }
.post-nav__a--next { text-align: right; align-items: flex-end; }
.post-related { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter) clamp(48px, 6vw, 80px); }
.post-related > .mono { color: var(--grey-400); margin-bottom: 16px; }
.post-related__all { margin-top: 20px; }
.post-related__all a { text-decoration: underline; text-underline-offset: 0.3em; }
@media (max-width: 860px) { .post-layout { grid-template-columns: 1fr; } .post-aside { position: static; order: 2; } .post-cover { margin-top: -24px; } }
@media (max-width: 560px) { .post-nav { grid-template-columns: 1fr; } .post-nav__a--next { text-align: left; align-items: flex-start; } }

/* Book a demo */
.demo { display: grid; grid-template-columns: 1fr 1.2fr; gap: clamp(32px, 5vw, 80px); max-width: var(--max); margin: 0 auto; padding: clamp(48px, 6vw, 80px) var(--gutter) clamp(32px, 4vw, 56px); align-items: start; }
.demo__kicker { color: var(--pink); margin-bottom: 16px; }
.demo__list { list-style: none; padding: 0; margin: 0 0 40px; display: flex; flex-direction: column; gap: 18px; }
.demo__list li { display: flex; gap: 16px; align-items: flex-start; }
.demo__list .ico { flex: 0 0 auto; width: 44px; height: 44px; padding: 11px; border-radius: 12px; background: var(--primary); color: var(--white); }
.demo__list strong { display: block; font-weight: 600; margin-bottom: 4px; }
.demo__list span { display: block; color: var(--grey-700); font-size: 0.95rem; line-height: 1.5; }
.demo__copy { color: var(--grey-700); line-height: 1.55; max-width: 48ch; margin-bottom: 36px; }
.demo__alt { display: flex; flex-direction: column; gap: 10px; align-items: flex-start; padding-top: 24px; border-top: 1px solid var(--grey-100); }
.demo__alt > .mono { color: var(--grey-400); margin-bottom: 4px; }
.demo__alt .btn--ghost { border-color: var(--black); color: var(--black); }
.demo__alt .btn--ghost:hover { background: var(--black); color: var(--white); }
.demo__form { position: sticky; top: 96px; background: var(--white); box-shadow: 0 24px 60px rgba(77,53,148,0.12); border-color: var(--grey-100); }
.demo__form-head { display: flex; flex-direction: column; gap: 8px; margin-bottom: 6px; }
.demo__form-head > .mono { color: var(--pink); }
.demo__form-head h2 { max-width: 22ch; }
.form input[type=url] { font: inherit; padding: 12px 14px; border-radius: 10px; border: 1px solid var(--grey-100); background: var(--white); }
.form.is-validated input:invalid, .form.is-validated select:invalid { border-color: #b3261e; }
.form__status { min-height: 1.2em; color: var(--primary); }
.form__status.is-error { color: #b3261e; }
.form.is-busy button[type=submit] { opacity: 0.6; pointer-events: none; }
.demo__faq { max-width: 860px; margin: 0 auto; padding: 0 var(--gutter) clamp(48px, 6vw, 80px); }
.demo__faq > div > .mono { color: var(--grey-400); margin-bottom: 8px; }
@media (max-width: 900px) { .demo { grid-template-columns: 1fr; } .demo__form { position: static; order: -1; } }
/* Header dropdowns: all open as full-width horizontal panels on desktop */
.mega__grid--four { grid-template-columns: repeat(4, 1fr); }
.mega__grid--two { grid-template-columns: repeat(2, 1fr); }
.mega__grid--three { grid-template-columns: repeat(3, 1fr); }
.mega__grid--three .mega__link { padding: 18px 20px; }
.mega__grid--three .mega__link strong { font-size: 1.05rem; }
.mega__link--demo { background: var(--primary); }
.mega__link--demo:hover { background: #5d42ad; }
.mega__grid--two .mega__link { padding: 18px 20px; }
.mega__grid--two .mega__link strong { font-size: 1.05rem; }
.nav__item--login .mega--login { left: 50%; right: auto; width: min(1000px, calc(100vw - 32px)); }
@media (max-width: 1100px) { .mega__grid--four { grid-template-columns: repeat(3, 1fr); } }
/* Book a demo — v2 */
.visually-hidden { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.dhero { background: radial-gradient(120% 90% at 85% 0%, #6a4bc4 0%, var(--primary) 45%, #2a1d55 100%); color: var(--white); padding: calc(96px + 3vw) var(--gutter) clamp(56px, 7vw, 100px); }
.dhero__inner { max-width: var(--max); margin: 0 auto; display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(32px, 5vw, 80px); align-items: start; }
.dhero__crumb { color: var(--pink-soft); margin-bottom: 22px; }
.dhero__crumb a { text-decoration: underline; text-underline-offset: 0.3em; }
.dhero__copy h1 { max-width: 16ch; }
.dhero__lede { max-width: 56ch; margin-top: 22px; font-size: clamp(1.02rem, 1.3vw, 1.15rem); line-height: 1.6; color: rgba(255,255,255,0.85); }
.dhero__list { list-style: none; padding: 0; margin: 30px 0 0; display: flex; flex-direction: column; gap: 14px; }
.dhero__list li { display: flex; gap: 12px; align-items: flex-start; line-height: 1.5; color: rgba(255,255,255,0.88); }
.dhero__list .ico { flex: 0 0 auto; width: 26px; height: 26px; padding: 5px; border-radius: 50%; background: var(--pink); color: var(--white); margin-top: 1px; }
.dhero__list strong { color: var(--white); font-weight: 600; }
.dhero__next { margin-top: 36px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.18); }
.dhero__next > .mono { color: rgba(255,255,255,0.55); margin-bottom: 14px; }
.dhero__next ol { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.dhero__next li { display: flex; gap: 10px; align-items: flex-start; font-size: 0.92rem; line-height: 1.4; }
.dhero__next b { flex: 0 0 auto; display: inline-grid; place-items: center; width: 26px; height: 26px; border-radius: 50%; border: 1px solid var(--pink-soft); color: var(--pink-soft); font-family: var(--font-mono); font-size: 0.8rem; }
.dhero__trust { margin-top: 28px; color: rgba(255,255,255,0.55); }
.dform { position: relative; background: var(--white); color: var(--ink); border-radius: 22px; padding: clamp(22px, 2.6vw, 36px); box-shadow: 0 40px 90px rgba(0,0,0,0.35); }
.dform__head { display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; }
.dform__kicker { color: var(--pink); margin-bottom: 8px; }
.dform__head h2 { font-family: var(--font-display); font-weight: 900; font-stretch: 115%; letter-spacing: -0.01em; font-size: clamp(1.3rem, 2vw, 1.7rem); line-height: 1.05; }
.dform__step-label { color: var(--grey-400); white-space: nowrap; padding-top: 4px; }
.dform__progress { height: 4px; border-radius: 4px; background: var(--grey-100); margin: 18px 0 22px; overflow: hidden; }
.dform__progress i { display: block; height: 100%; background: linear-gradient(90deg, var(--primary), var(--pink)); transition: width 0.4s var(--ease); }
.dform__step { border: 0; padding: 0; margin: 0; min-width: 0; display: none; flex-direction: column; gap: 14px; }
.dform__step.is-active { display: flex; animation: dstep 0.35s var(--ease); }
@keyframes dstep { from { opacity: 0; transform: translateX(12px); } to { opacity: 1; transform: none; } }
.dform__row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.dfield { display: flex; flex-direction: column; gap: 6px; padding: 12px 16px 12px; border-radius: 14px; border: 1.5px solid var(--grey-100); background: var(--off-white); transition: border-color 0.2s, box-shadow 0.2s, background 0.2s; cursor: text; }
.dfield:focus-within { border-color: var(--primary); background: var(--white); box-shadow: 0 0 0 4px rgba(77,53,148,0.12); }
.dfield > span { font-family: var(--font-mono); font-size: 0.72rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--grey-700); }
.dfield > span em { font-style: normal; text-transform: none; letter-spacing: 0; color: var(--grey-400); }
.dfield input, .dfield select, .dfield textarea { font: inherit; font-size: 1.02rem; border: 0; background: transparent; padding: 0; color: var(--ink); outline: 0; width: 100%; }
.dfield input::placeholder, .dfield textarea::placeholder { color: var(--grey-400); }
.dfield textarea { resize: vertical; min-height: 64px; line-height: 1.45; }
.dform.is-validated .dfield:has(:invalid) { border-color: #b3261e; background: #fff6f5; }
.dform__btn { width: 100%; padding: 16px 20px; font-size: 1.02rem; border-radius: 14px; gap: 8px; }
.dform__btn .ico { transform: rotate(-90deg); }
.dform__hint { color: var(--grey-400); text-align: center; }
.dform__consent { display: flex; align-items: flex-start; gap: 10px; font-size: 0.88rem; color: var(--grey-700); line-height: 1.45; }
.dform__consent input { margin-top: 3px; accent-color: var(--primary); }
.dform__consent a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.dform__actions { display: grid; grid-template-columns: auto 1fr; gap: 12px; align-items: center; }
.dform__back { font: inherit; background: none; border: 0; color: var(--grey-700); cursor: pointer; padding: 12px 6px; }
.dform__back:hover { color: var(--primary); }
.dform__alt { margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--grey-100); color: var(--grey-400); text-align: center; }
.dform__alt a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.3em; }
.dform.is-busy .dform__btn { opacity: 0.6; pointer-events: none; }
.dlogos { max-width: var(--max); margin: 0 auto; padding: clamp(36px, 4vw, 56px) var(--gutter) 0; text-align: center; }
.dlogos > .mono { color: var(--grey-400); margin-bottom: 22px; }
.dlogos__row { display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: 22px 40px; }
.dlogos__row img { height: 30px; width: auto; max-width: 120px; filter: grayscale(1); opacity: 0.55; transition: opacity 0.2s, filter 0.2s; }
.dlogos__row img:hover { filter: none; opacity: 1; }
.dagenda { max-width: var(--max); margin: 0 auto; padding: clamp(56px, 7vw, 100px) var(--gutter) clamp(40px, 5vw, 64px); }
.dagenda__head { display: flex; flex-direction: column; gap: 12px; margin-bottom: 32px; }
.dagenda__head > .mono { color: var(--pink); }
.dagenda__grid { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; counter-reset: none; }
.dagenda__grid li { position: relative; display: flex; flex-direction: column; gap: 12px; padding: 24px 22px 26px; border-radius: 18px; background: var(--off-white); border: 1px solid var(--grey-100); }
.dagenda__grid li::before { content: ''; position: absolute; left: 22px; right: 22px; top: 0; height: 3px; border-radius: 0 0 3px 3px; background: var(--pink); }
.dagenda__t { color: var(--grey-400); }
.dagenda__grid .ico { width: 40px; height: 40px; padding: 9px; border-radius: 12px; background: var(--primary); color: var(--white); }
.dagenda__grid h3 { font-weight: 600; font-size: 1.08rem; line-height: 1.25; }
.dagenda__grid p { color: var(--grey-700); font-size: 0.95rem; line-height: 1.55; }
@media (max-width: 1000px) { .dagenda__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 900px) { .dhero__inner { grid-template-columns: 1fr; } .dhero__copy h1 { max-width: 14ch; } .dhero__next ol { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .dform__row { grid-template-columns: 1fr; } .dagenda__grid { grid-template-columns: 1fr; } .dform__head { flex-direction: column; } }
.dhero__inner { grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr); }
.dhero__copy h1 { font-size: clamp(2rem, 6.4vw, 4.4rem); }
.dhero__copy { min-width: 0; }
@media (max-width: 900px) { .dhero__inner { grid-template-columns: minmax(0, 1fr); } .dhero { padding-top: calc(84px + 3vw); } }
.door { min-width: 0; }
@media (max-width: 760px) { .doors { grid-template-columns: minmax(0, 1fr); } .door { min-height: 0; } }
/* Type refresh: warmer, less compressed */
.display { font-weight: 800; font-stretch: normal; text-transform: none; line-height: 1.04; letter-spacing: -0.025em; }
.display--xl { text-transform: uppercase; letter-spacing: -0.02em; line-height: 0.98; }
.display--sm { line-height: 1.15; }
.mono { font-family: var(--font-body); font-weight: 600; font-size: 0.74rem; letter-spacing: 0.12em; text-transform: uppercase; }
.nav__logo, .marquee__track, .prose h2, .cp-pager__link strong, .post-title, .post-body h2, .dform__head h2 { font-stretch: normal; }
.post-title { font-weight: 800; letter-spacing: -0.02em; line-height: 1.06; }
.dform__head h2 { font-weight: 800; letter-spacing: -0.02em; line-height: 1.15; }
.prose h2 { text-transform: none; font-weight: 800; letter-spacing: -0.015em; font-size: 1.45rem; }
.stat-strip strong, .voice__word { font-stretch: normal; }
strong, b { font-weight: 700; }
.display { font-weight: 800; letter-spacing: -0.03em; line-height: 1.02; }
.display--xl { font-weight: 900; letter-spacing: -0.035em; line-height: 0.96; }
.mono { letter-spacing: 0.1em; font-weight: 600; }
.post-title, .dform__head h2 { letter-spacing: -0.03em; }
.hero .display, .hero__line, .trusted__title, .marquee__track .outline, .stat-strip strong { text-transform: uppercase; }
.marquee-band { padding-top: 32px; }
.marquee-band__label { position: static; transform: none; padding: 0 var(--gutter) 22px; background: none; }
/* Reach section v2: city wall */
.reach { padding: clamp(72px, 9vw, 140px) 0 clamp(56px, 7vw, 100px); }
.reach__head { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); text-align: center; display: flex; flex-direction: column; align-items: center; gap: 18px; }
.reach__kicker { color: var(--lime); }
.reach__title { text-align: center; }
.reach__lede { max-width: 62ch; color: rgba(255,255,255,0.8); line-height: 1.6; font-size: clamp(1rem, 1.3vw, 1.12rem); }
.cw { margin-top: clamp(40px, 5vw, 64px); display: flex; flex-direction: column; gap: 12px; -webkit-mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); }
.cw__row { overflow: hidden; }
.cw__row:hover .cw__track { animation-play-state: paused; }
.cw__track { display: flex; gap: 12px; width: max-content; animation: scroll-x var(--d, 110s) linear infinite; }
.cw__row--rev .cw__track { animation-direction: reverse; }
.cw__pill { display: inline-flex; align-items: center; gap: 10px; padding: 12px 18px 12px 14px; border-radius: 999px; border: 1px solid rgba(255,255,255,0.18); background: rgba(255,255,255,0.06); color: var(--white); font-weight: 600; font-size: clamp(0.95rem, 1.2vw, 1.15rem); letter-spacing: -0.01em; white-space: nowrap; transition: background 0.4s, border-color 0.4s, transform 0.4s var(--ease); }
.cw__pill i { width: 8px; height: 8px; border-radius: 50%; background: rgba(255,255,255,0.35); transition: background 0.3s, box-shadow 0.3s; }
.cw__pill small { font-family: var(--font-body); font-weight: 600; font-size: 0.68rem; letter-spacing: 0.1em; color: rgba(255,255,255,0.5); }
.cw__pill.is-live { background: var(--pink); border-color: var(--pink); transform: scale(1.06); }
.cw__pill.is-live i { background: var(--white); box-shadow: 0 0 0 6px rgba(255,255,255,0.25); animation: livepulse 1.2s ease-out infinite; }
.cw__pill.is-live small { color: rgba(255,255,255,0.85); }
.cw__pill.is-live small::after { content: ' · POSTED'; }
@keyframes livepulse { 0% { box-shadow: 0 0 0 0 rgba(255,255,255,0.5); } 100% { box-shadow: 0 0 0 10px rgba(255,255,255,0); } }
.reach__foot { max-width: var(--max); margin: clamp(32px, 4vw, 48px) auto 0; padding: 0 var(--gutter); text-align: center; color: rgba(255,255,255,0.6); }
@media (max-width: 760px) { .cw { gap: 8px; } .cw__track { gap: 8px; } .cw__pill { padding: 9px 14px 9px 11px; } }
@media (prefers-reduced-motion: reduce) { .cw__track { animation: none; } }
/* Insights */
.ins-card { display: block; }
.ins-card .post__media { position: relative; }
.ins-card__cat { position: absolute; left: 14px; top: 14px; z-index: 2; padding: 6px 10px; border-radius: 999px; background: rgba(0,0,0,0.55); color: var(--white); backdrop-filter: blur(6px); }
.ins-card:hover .post__title { color: var(--primary); }
.ins-hero { position: relative; color: var(--white); padding: calc(96px + 4vw) var(--gutter) clamp(56px, 8vw, 110px); border-radius: 0; }
.ins-hero::before { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,0.25), rgba(0,0,0,0.6)); }
.ins-hero::after { display: none; }
.ins-hero__inner { position: relative; z-index: 1; max-width: var(--max); margin: 0 auto; }
.ins-hero__crumb { color: rgba(255,255,255,0.8); margin-bottom: 20px; }
.ins-hero__crumb a { text-decoration: underline; text-underline-offset: 0.3em; }
.ins-hero h1 { max-width: 20ch; }
.ins-hero__dek { max-width: 60ch; margin-top: 22px; font-size: clamp(1.05rem, 1.5vw, 1.3rem); line-height: 1.5; color: rgba(255,255,255,0.9); }
.ins-hero__meta { display: flex; flex-wrap: wrap; gap: 10px 28px; margin-top: 30px; color: rgba(255,255,255,0.7); }
.ins-layout { display: grid; grid-template-columns: 300px 1fr; gap: clamp(32px, 5vw, 80px); max-width: var(--max); margin: 0 auto; padding: clamp(40px, 5vw, 72px) var(--gutter) clamp(48px, 6vw, 80px); align-items: start; }
.ins-short { position: sticky; top: 96px; margin-top: -120px; z-index: 2; background: var(--black); color: var(--white); border-radius: 18px; padding: 24px; box-shadow: 0 24px 60px rgba(0,0,0,0.25); }
.ins-short > .mono { color: var(--lime); margin-bottom: 14px; }
.ins-short ol { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 14px; counter-reset: s; }
.ins-short li { position: relative; padding-left: 34px; font-size: 0.95rem; line-height: 1.5; color: rgba(255,255,255,0.88); counter-increment: s; }
.ins-short li::before { content: counter(s); position: absolute; left: 0; top: 1px; width: 24px; height: 24px; border-radius: 50%; border: 1px solid var(--pink-soft); color: var(--pink-soft); font-size: 0.75rem; font-weight: 700; display: grid; place-items: center; }
.ins-short__share { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-top: 20px; padding-top: 16px; border-top: 1px solid rgba(255,255,255,0.15); }
.ins-short__share .mono { color: rgba(255,255,255,0.5); margin-right: 6px; }
.ins-short__share a { padding: 6px 12px; border-radius: 999px; border: 1px solid rgba(255,255,255,0.25); font-size: 0.85rem; }
.ins-short__share a:hover { background: var(--white); color: var(--black); }
.ins-body { max-width: 720px; }
.ins-body h2 { text-transform: none; font-weight: 800; letter-spacing: -0.02em; font-size: 1.6rem; border-top: 0; padding-top: 0; margin-top: 2em; }
.ins-body h3 { font-size: 1.15rem; font-weight: 700; margin-top: 1.6em; }
.ins-body blockquote { margin: 2em 0; padding: 22px 26px; border-radius: 16px; background: var(--off-white); border-left: 4px solid var(--pink); font-family: var(--font-display); font-weight: 700; font-size: 1.25rem; line-height: 1.35; letter-spacing: -0.015em; color: var(--ink); }
.ins-brief { margin: 2.6em 0 2em; padding: 28px; border-radius: 18px; background: var(--primary); color: var(--white); display: flex; flex-direction: column; gap: 14px; align-items: flex-start; }
.ins-brief > .mono { color: var(--pink-soft); }
.ins-brief ul { margin: 0; padding-left: 1.2em; }
.ins-brief li { margin-bottom: 8px; line-height: 1.5; }
.ins-brief .btn { margin-top: 6px; }
.ins-body .cp-sources { margin-top: 2em; }
.ins-body .cp-sources h2 { font-size: 1.3rem; }
.ins-related { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter) clamp(48px, 6vw, 80px); }
.ins-related > .mono { color: var(--grey-400); margin-bottom: 16px; }
.ins-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.ins-grid .post { flex: none; }
.ins-index { max-width: var(--max); margin: 0 auto; padding: clamp(40px, 5vw, 64px) var(--gutter) clamp(48px, 6vw, 80px); }
.ins-grid--index .post__title { font-size: 1.15rem; font-weight: 600; }
@media (max-width: 960px) { .ins-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 860px) { .ins-layout { grid-template-columns: 1fr; } .ins-short { position: static; margin-top: -60px; } }
@media (max-width: 560px) { .ins-grid { grid-template-columns: 1fr; } }
/* Platform tour (real screenshots) */
.tour { display: grid; grid-template-columns: 340px 1fr; gap: clamp(20px, 3vw, 40px); max-width: 1240px; margin: 0 auto 48px; text-align: left; align-items: stretch; }
.tour__steps { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 6px; }
.tour__tab { width: 100%; display: grid; grid-template-columns: 34px 1fr; grid-template-rows: auto auto; column-gap: 12px; align-items: baseline; text-align: left; padding: 14px 16px; border-radius: 14px; border: 1px solid rgba(255,255,255,0.12); background: transparent; color: var(--white); font: inherit; cursor: pointer; transition: background 0.25s, border-color 0.25s; }
.tour__tab:hover { background: rgba(255,255,255,0.06); }
.tour__tab.is-active { background: var(--white); color: var(--black); border-color: var(--white); }
.tour__tab .mono { color: var(--lime); grid-row: 1 / span 2; font-size: 0.8rem; }
.tour__tab.is-active .mono { color: var(--primary); }
.tour__tab strong { font-weight: 700; font-size: 1rem; }
.tour__tab em { grid-column: 2; font-style: normal; font-size: 0.86rem; line-height: 1.45; color: rgba(255,255,255,0.65); display: none; margin-top: 4px; }
.tour__tab.is-active em { display: block; color: var(--grey-700); }
.tour__screen { position: relative; border-radius: 18px; background: #1b1b1f; border: 1px solid rgba(255,255,255,0.12); box-shadow: 0 40px 90px rgba(0,0,0,0.5); overflow: hidden; display: flex; flex-direction: column; min-height: 420px; }
.tour__frame { display: flex; align-items: center; gap: 6px; padding: 10px 14px; background: #26262b; border-bottom: 1px solid rgba(255,255,255,0.08); }
.tour__frame span { width: 10px; height: 10px; border-radius: 50%; background: rgba(255,255,255,0.18); }
.tour__frame i { margin-left: 12px; flex: 1; text-align: center; font-style: normal; font-size: 0.72rem; color: rgba(255,255,255,0.45); font-family: var(--font-body); letter-spacing: 0.04em; }
.tour__img { position: absolute; left: 0; right: 0; top: 41px; bottom: 4px; width: 100%; height: calc(100% - 45px); object-fit: cover; object-position: top left; opacity: 0; transform: scale(1.01); transition: opacity 0.45s var(--ease), transform 0.6s var(--ease); }
.tour__img.is-active { opacity: 1; transform: none; }
.tour__bar { position: absolute; left: 0; right: 0; bottom: 0; height: 4px; background: rgba(255,255,255,0.1); }
.tour__bar i { display: block; height: 100%; width: 0; background: var(--pink); }
.tour.is-playing .tour__bar i { animation: tourbar 5s linear infinite; }
@keyframes tourbar { from { width: 0; } to { width: 100%; } }
@media (max-width: 960px) { .tour { grid-template-columns: 1fr; } .tour__steps { flex-direction: row; overflow-x: auto; gap: 8px; padding-bottom: 6px; scrollbar-width: none; } .tour__tab { min-width: 220px; grid-template-rows: auto; } .tour__tab em { display: none !important; } .tour__screen { min-height: 0; aspect-ratio: 16 / 10; } }
/* Lead form status */
.form__status { min-height: 1.2em; margin-top: 10px; color: var(--primary); line-height: 1.5; text-transform: none; letter-spacing: 0; }
.form__status.is-error { color: #b3261e; }
.form.is-busy button[type=submit], .form.is-busy .dform__btn { opacity: 0.6; pointer-events: none; }
.form.is-sent .form__status { padding: 12px 16px; border-radius: 10px; background: rgba(77,53,148,0.08); }
.form.is-validated input:invalid, .form.is-validated select:invalid, .form.is-validated textarea:invalid { border-color: #b3261e; }

/* ==========================================================================
   Corporate form system (.cform) — demo, brand enquiry, ask us
   Sentence-case labels, rectangular inputs, visible required markers.
   ========================================================================== */
.cform {
  background: var(--white); color: var(--ink);
  border: 1px solid #dfe1e6; border-radius: 10px;
  padding: clamp(24px, 3vw, 40px);
  box-shadow: 0 1px 2px rgba(16,24,40,0.04), 0 12px 32px rgba(16,24,40,0.06);
  font-family: var(--font-body);
  display: flex; flex-direction: column;
}
.cform__head { padding-bottom: 20px; margin-bottom: 24px; border-bottom: 1px solid #e8eaee; }
.cform__title { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.25rem, 1.9vw, 1.6rem); line-height: 1.2; letter-spacing: -0.02em; color: var(--ink); margin-bottom: 8px; }
.cform__sub { font-size: 0.9rem; line-height: 1.55; color: #5c6370; }
.cform abbr[title] { color: #b3261e; text-decoration: none; border: 0; font-weight: 600; margin-left: 1px; }

.cform__group { border: 0; padding: 0; margin: 0 0 28px; min-width: 0; }
.cform__legend {
  display: block; width: 100%; padding: 0 0 12px; margin-bottom: 18px;
  border-bottom: 1px solid #eceef1;
  font-family: var(--font-body); font-size: 0.72rem; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase; color: #7a8190;
}
.cform__grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px 20px; }
.cfield { display: flex; flex-direction: column; gap: 6px; min-width: 0; }
.cfield--full { grid-column: 1 / -1; }
.cfield > label, .cfield__label { font-size: 0.875rem; font-weight: 500; color: #2c313a; line-height: 1.4; }
.cfield__opt { font-weight: 400; color: #8a909c; font-size: 0.8rem; margin-left: 4px; }
.cfield > small { font-size: 0.78rem; line-height: 1.45; color: #7a8190; }

.cform input[type=text], .cform input[type=email], .cform input[type=tel], .cform input[type=url],
.cform select, .cform textarea {
  font: inherit; font-size: 0.95rem; color: var(--ink);
  width: 100%; padding: 10px 12px;
  background: var(--white);
  border: 1px solid #c9cdd6; border-radius: 6px;
  transition: border-color 0.15s, box-shadow 0.15s;
  appearance: none; -webkit-appearance: none;
}
.cform textarea { resize: vertical; min-height: 84px; line-height: 1.5; }
.cform select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8' fill='none'%3E%3Cpath d='M1 1.5L6 6.5L11 1.5' stroke='%235c6370' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat; background-position: right 12px center; padding-right: 34px;
}
.cform input:hover, .cform select:hover, .cform textarea:hover { border-color: #9aa1ae; }
.cform input:focus, .cform select:focus, .cform textarea:focus {
  outline: none; border-color: var(--primary); box-shadow: 0 0 0 3px rgba(77,53,148,0.16);
}
.cform input::placeholder, .cform textarea::placeholder { color: #a8adb8; }

.cform__checks { display: flex; flex-wrap: wrap; gap: 8px; }
.cform__checks label { display: inline-flex; align-items: center; gap: 8px; padding: 8px 14px; border: 1px solid #c9cdd6; border-radius: 6px; font-size: 0.9rem; cursor: pointer; transition: border-color 0.15s, background 0.15s; }
.cform__checks label:hover { border-color: #9aa1ae; }
.cform__checks input { accent-color: var(--primary); width: 15px; height: 15px; margin: 0; }
.cform__checks label:has(input:checked) { border-color: var(--primary); background: rgba(77,53,148,0.05); }

.cform__foot { padding-top: 22px; border-top: 1px solid #e8eaee; }
.cform__consent { display: flex; align-items: flex-start; gap: 10px; font-size: 0.85rem; line-height: 1.5; color: #4b515c; margin-bottom: 20px; }
.cform__consent input { accent-color: var(--primary); width: 16px; height: 16px; margin-top: 2px; flex: 0 0 auto; }
.cform__consent a, .cform__note a, .cform__alt a { color: var(--primary); text-decoration: underline; text-underline-offset: 0.25em; }
.cform__actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 20px; }
.cform__submit {
  font: inherit; font-size: 0.95rem; font-weight: 600;
  padding: 11px 26px; border: 1px solid var(--primary); border-radius: 6px;
  background: var(--primary); color: var(--white); cursor: pointer;
  transition: background 0.15s, box-shadow 0.15s;
}
.cform__submit:hover { background: #3f2b7c; border-color: #3f2b7c; }
.cform__submit:focus-visible { outline: none; box-shadow: 0 0 0 3px rgba(77,53,148,0.3); }
.cform__note { font-size: 0.85rem; color: #7a8190; }
.cform__alt { margin-top: 18px; padding-top: 16px; border-top: 1px solid #eceef1; font-size: 0.85rem; color: #7a8190; line-height: 1.55; }

/* states */
.cform.is-busy .cform__submit { opacity: 0.65; pointer-events: none; }
.cform.is-validated input:invalid, .cform.is-validated select:invalid, .cform.is-validated textarea:invalid { border-color: #b3261e; }
.cform.is-validated input:invalid:focus, .cform.is-validated select:invalid:focus, .cform.is-validated textarea:invalid:focus { box-shadow: 0 0 0 3px rgba(179,38,30,0.16); }
.cform .form__status { margin-top: 16px; font-family: var(--font-body); font-size: 0.88rem; font-weight: 500; letter-spacing: 0; text-transform: none; line-height: 1.55; color: var(--primary); }
.cform .form__status:empty { margin-top: 0; }
.cform.is-sent .form__status { padding: 12px 14px; border-radius: 6px; background: #f0f7f2; border: 1px solid #cbe5d5; color: #1e6b3f; }
.cform .form__status.is-error { color: #b3261e; }

@media (max-width: 640px) { .cform__grid { grid-template-columns: minmax(0, 1fr); } .cform__submit { width: 100%; } }

/* demo page: the form is now a single column, so let it breathe */
.demo__form, .dform { position: static; }
.demo { align-items: start; }
/* cform: original-label refinements */
.cform__kicker { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--pink); margin-bottom: 8px; }
.cfield > small { margin-top: -2px; margin-bottom: 2px; }
.cform > .cform__grid { margin-bottom: 4px; }
.cform__group:last-of-type { margin-bottom: 8px; }
/* Navigation: current section */
.nav__links a[aria-current="page"] { color: var(--lime); }
.nav__item.is-current > a { color: var(--lime); }
.nav__mobile a[aria-current="page"] { color: var(--lime); }